But that's the thing. It's not fixed. It's always in flux and growing. Plus viewership is an outcome metric that is built over the long term.

These are all the reasons to not even try. And much of ICC thinks this way about any cricket event in the US. Short term viewership.

Gaurav Sabnis He don't know USWNT and NWSL😳 success story?

Exactly! For years, F1 tried to sell itself to the American market by having races in places like Indy & Austin, trying to go after the NASCAR or cart racing crowd. Which was so daft if you know the American racing market. 😂

Finally they got it right with Netflix & Vegas.

Nope, that is cart before horse logic. You're directly dreaming of competing for eyeballs with 🏈 ⚾🏀 etc and that's not how the US sports culture or market works at all! The market is big & hungry enough to support many sports. And growing!

Cricket has just never tried!

That is a completely different debate tho.

Leaving my personal tastes aside, T20 is a product with an obvious easy market-broadening appeal as we've seen across the cricket world. Bringing in a lot of non test fans.

It could work in US too. They just haven't really tried.

Exactly. Since mid 2000s, I've seen a lot of random sports get pretty decent following in the US in an organized organic way. The country really has a bottomless appetite for sport!

There just hasn't been anyone in the cricket world dreaming big enough, beyond Desi diaspora.

Yeah, totally taking “your” jobs. #totally

After 2 days, the salt and the acid in the mango have done their job. Make a 250 g oil tadka with mustard seeds. Let it all splutter. Then cool. Then add to the jar and mix.

K-Pra Kairee Lonache for a year is ready! It's very avakai-like.

In Porches car crash case, another employee of Pune’s Sasson hospital Amit Ghatkamble got arrested by Pune crime branch, it was revealed Amit worked as middleman b/w minor father & doctors of Sasson hospital. Rs 3 lakh was offered to doctors to change the blood sample of minor.

Gaurav Sabnis Prologue from 'Irresistible - Why we can't stop checking, scrolling, clicking and watching by Adam Alter'

This is the kind of article I save as PDF in my Class Readings folder. And assign it to students to keep things fresh.

I try to make sure at least half my case related readings are from within the recent years about recent times.

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