How will the end of third-party 🍪's impact digital marketing? From privacy boosts to industry shifts, tune in to the #TechatWork podcast to hear Questrom School of Business, Boston University's Garrett Johnson discuss the future of online advertising and publishing. Harvard Business Review spr.ly/6015dRfyU

Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck | AdExchanger adexchanger.com/publishers/sha…

Ad Tech Companies Should Test The Privacy Sandbox, Even Though It’s Still ‘A Train Wreck’ | @AdExchanger adexchanger.com/privacy/ad-tec…

Tour de force here by Jean-Pierre Dube & John Lynch who assemble a horde of new research showing that privacy restrictions can harm consumers and competition.

What is life after cookies🍪 for marketers? An absolute delight to discuss with Juan Martinez & Tom Stackpole on the HBR IdeaCast Harvard Business Review
hbr.org/podcast/2024/0…

The weird thing about The Simpsons is that while the average quality of the jokes has decreased over time, the average quality of each individual character's jokes has actually increased over time

Adalytics Claims Colossus SSP Is Misdeclaring IDs In Its Bid Requests | @AdExchanger James adexchanger.com/online-adverti…

STUNNING that YouTube is #2 company in total TV time spent -- the power of the creator ecomony is real and advertisers need to shift dollars faster

Think how much money is spent on premium content by YouTube's competitors that generates far less viewership

My public talk🗣️ on #PrivacySandbox is now posted covering:
- Our dashboard🎛️ on industry adoption
-💥Early results🧑‍🔬 from the Privacy Sandbox experiment🧪 for publisher revenue💵 & advertiser performance🏃‍♀️
youtube.com/watch?v=WL97Pv…

'‘Pretty hacky’: Decoding publishers' concerns over Google’s Privacy Sandbox’s Protected Audiences API' Digiday digiday.com/marketing/pret…

Carey Morewedge discusses the modern habit of seeking validation through technology even after making decisions in a recent The Wall Street Journal streetjournal article. Read more here: spr.ly/6017jcGpt #InsightsQuestrom 💡

The European Commission has designated Booking as a Gatekeeper under the DMA. The company has six months to achieve compliance.

DIGITAL HERMITS, Miklós-Thal Avi Goldfarb A Haviv Catherine Tucker pubsonline.informs.org/doi/full/10.12… When users share data, companies learn more than just about the person; they infer general correlations #FundamentalPoint This paper explores sharing and non-sharing in equilibrium.

this is what they see in Dublin btw

Do statewide menthol cigarette bans work? If not, are there other solutions? Find out in a new article in Marketing Science (co-authored by Ali Goli, Simha Mummalaneni, Pradeep Chintagunta)

informs.org/News-Room/INFO…

Playing in Google's Privacy Sandbox: Garrett Johnson Boston University describes the future beyond third-party cookies at #MSIANALYTICS conference. MSI members are gaining valuable insights, early results, & crucial questions for navigating the evolving digital landscape #Privacy

Long-form version of our earlier CACM piece published today by Scientific Reports. We show that ChatGPT had negative impacts on Stack Overflow, yet not on Reddit developer communities. We argue this is because Reddit has more social fabric. Zhichen Chen nature.com/articles/s4159…

The IAB Tech Lab (IAB Tech Lab) is having its 10-year anniversary 🎂 so we're interviewing the people that led their most important innovations. First up Julia Shullman talks TCF.

Also Ari Paparo writes a depressing essay.

news.marketecture.tv/p/did-it-have-…

In Conversation with Simon Blanchard: His Perspectives on Prediction, Mixed Methods, and Peer Review
ijrm-newsletter.com/post/in-conver…