futerra(@futerra) 's Twitter Profileg
futerra

@futerra

The change agency on a mission to Make the Anthropocene Awesome. We are an independent, mission-driven #BCorp.

ID:17018575

linkhttp://www.wearefuterra.com calendar_today28-10-2008 10:11:28

17,7K Tweets

27,0K Followers

3,3K Following

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Just as we rely on the rivers, the rivers rely on us.

Glad to see The River Within come to life, highlighting CHIVAS' mission to protect and build a resilient network of Scottish rivers and riverbanks that support for generations to come

tinyurl.com/2h46nzst

Just as we rely on the rivers, the rivers rely on us. Glad to see The River Within come to life, highlighting @Chivas' mission to protect and build a resilient network of Scottish rivers and riverbanks that support #biodiversity for generations to come tinyurl.com/2h46nzst
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Did you know that average piece of clothing is worn 7-10 times before it is discarded?

Join Futerra and Everlane for an all-inclusive, eco-fabulous clothing swap.

Tell a friend (who's wardrobe you've been eyeing up) to join you in sustainable styling!

lu.ma/1xqqjtzp

Did you know that average piece of clothing is worn 7-10 times before it is discarded? Join Futerra and @Everlane for an all-inclusive, eco-fabulous clothing swap. Tell a friend (who's wardrobe you've been eyeing up) to join you in sustainable styling! lu.ma/1xqqjtzp
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We're excited to have helped Verusni bring their vision to life with its new strategy, Turning Houses into Homes, extending beyond the walls of the house, to caring for our planet.

versuni.com/about-us/susta…

We're excited to have helped Verusni bring their vision to life with its new #sustainability strategy, Turning Houses into Homes, extending beyond the walls of the house, to caring for our planet. versuni.com/about-us/susta…
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While desire for eco-friendly products is high, action remains low.

BEworks research reveals that merely showcasing sustainability features isn't enough.

Empowering sustainable choices starts with understanding consumer behaviour.

👇👇

linkedin.com/posts/beworks_…

While desire for eco-friendly products is high, action remains low. @BEworks research reveals that merely showcasing sustainability features isn't enough. Empowering sustainable choices starts with understanding consumer behaviour. 👇👇 linkedin.com/posts/beworks_…
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Great insight from Futerra CEO Lucy Shea on the power and potential of the financial system to solve climate challenges.

Discover the  2.0 report by Topo Finance to learn more

Read the report in full here: lnkd.in/d_hPs8xg

Great insight from Futerra CEO Lucy Shea on the power and potential of the financial system to solve climate challenges. Discover the #CarbonBankroll 2.0 report by @TopoFinance to learn more Read the report in full here: lnkd.in/d_hPs8xg
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The   2.0 report is out now! 

Topo Finance has launched a breakthrough report illuminating the huge and untapped climate impact of the U.S. financial system.

It was an honour to support this eye-opening research

Read the report here: topofinance.org/carbon-bankrol…

The #CarbonBankroll 2.0 report is out now!  @TopoFinance has launched a breakthrough report illuminating the huge and untapped climate impact of the U.S. financial system. It was an honour to support this eye-opening research Read the report here: topofinance.org/carbon-bankrol…
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Cris Robertson (he/him)(@karooyouth) 's Twitter Profile Photo

When it comes to climate communication, instead of the “doom & gloom” approach, try to “sell the sizzle” – as futerra have laid out here: wearefuterra.com/thinks/sell-th…

1. Provide a vision
2. Give a choice
3. Provide a plan
4. Give an action

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RoundPeg(@roundpegcomm) 's Twitter Profile Photo

Survey by futerra reveals that 88% of customers want brands to do MORE for lifestyles. It's or lose : roundp.co/2Tuo4LL?utm_ca… by Solitaire Townsend

That's why Purpose is critical. Assess yours fast: roundp.co/PurposePotenti…

Survey by @futerra reveals that 88% of customers want brands to do MORE for #sustainable lifestyles. It's #BrandActivism or lose #CustomerLoyalty: roundp.co/2Tuo4LL?utm_ca… by @GreenSolitaire That's why #SocialImpact Purpose is critical. Assess yours fast: roundp.co/PurposePotenti…
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We've observed a recent rise in businesses going silent on , AKA

Why do you think this is happening?

Solitaire Townsend breaks down the reasons, and the opportunities in this Contagious article: contagious.com/news-and-views…

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Greenhushing is trending, let's celebrate! 🎉

(Controversial, we know 😉)

Solitaire Townsend points out, it's a sign that 'brands have been cowed by accusations of greenwashing' and hopefully will lead to meaningful marketing.

Read more in @Contagious

tinyurl.com/wz3wucp4

Greenhushing is trending, let's celebrate! 🎉 (Controversial, we know 😉) @GreenSolitaire points out, it's a sign that 'brands have been cowed by accusations of greenwashing' and hopefully will lead to meaningful marketing. Read more in @Contagious tinyurl.com/wz3wucp4
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'Far too much sustainability and purpose marketing over the last decade has been a cynical attempt to burnish brands’ reputations. This kind of self-centred greenwash was ego-marketing, not eco-marketing — and to that I say, good riddance.'

cont.gs/3x6qBoi

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In a world inundated with information, stories have the unique ability to captivate, inspire, and drive action.

We'd love to see your favourite example of a story that has motivated you to make positive change in the comments 👇👇

We'll start with Consumed by Aja Barber

In a world inundated with information, stories have the unique ability to captivate, inspire, and drive action. We'd love to see your favourite example of a story that has motivated you to make positive change in the comments 👇👇 We'll start with Consumed by @AjaSaysHello
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Solitaire Townsend(@GreenSolitaire) 's Twitter Profile Photo

For UK based chums who would enjoy a laugh tonight - I'm on BBC One at 9pm! I'm profiled as an eco-expert critiquing the apprentice's concepts and branding around an EV campaign.

Be warned - I am a 'bit critical' of their ideas! 😉

The Apprentice

For UK based chums who would enjoy a laugh tonight - I'm on #TheApprentice @BBCOne at 9pm! I'm profiled as an eco-expert critiquing the apprentice's concepts and branding around an EV campaign. Be warned - I am a 'bit critical' of their ideas! 😉 @bbcapprentice
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By now, most of us have heard of (or seen) Banksy's - now vandalised - latest piece in Finsbury Park, London.

But what do we think the art piece could mean from a sustainability perspective?

No wrong answers of course!

Or comment below with your theory 👇

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has officially claimed a new mural in London

The piece show a small figure wielding a pressure hose next to a cherry tree with green paint across the wall, replicating the absent leaves of the tree.

Do we see any hidden messages here?

??

#Banksy has officially claimed a new mural in London The piece show a small figure wielding a pressure hose next to a cherry tree with green paint across the wall, replicating the absent leaves of the tree. Do we see any hidden #sustainability messages here? #ClimateArt??
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We're proud to be a businesses!

As others like us know, we are always looking for new ways to improve on impact beyond our B Corp Certification, such as being powered by .

We're proud to be a #BCorp businesses! As others like us know, we are always looking for new ways to improve on impact beyond our B Corp Certification, such as being powered by #renewableenergy.
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.Solitaire Townsend highlights the power of curiosity in navigating the challenges of sustainability.

Let's stay curious and ask questions. It's not just a trait; it's a tool for making a difference.



Read the full article👇

linkedin.com/posts/solitair…

.@GreenSolitaire highlights the power of curiosity in navigating the challenges of sustainability. Let's stay curious and ask questions. It's not just a trait; it's a tool for making a difference. #Curiosity #Sustainability Read the full article👇 linkedin.com/posts/solitair…
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