We host regular surveys to find out what our community members are facing in their B2B marketing each quarter. This time, we want to know about your performance marketing. Help us out, and the wider community, by filling out the survey here: eu1.hubs.ly/H08TnVH0

Our community partner Exclaimer has released their new report, based on a survey with our FINTE members! Read their report to learn why personalization is important to any B2B marketing strategy: eu1.hubs.ly/H099SK-0 We are so proud to have collaborated on this research!

Maintaining a strong focus on objectives can be an uphill battle in B2B tech. But Kathryn Thomas, EMEA Marketing Director at Box, shares how to deal with distractions on this FINITE Podcast episode: eu1.hubs.ly/H09cH9v0

We all know creativity doesn’t come in a box. In fact, it famously comes outside the box! On this episode of the FINITE Podcast you’ll hear from an incredible marketing leader, Jamie Buxton, Global Senior Director of Marketing at WEX. Listen here: eu1.hubs.ly/H09kR8d0

From our latest survey on performance marketing: 83% of B2B tech marketers have higher lead generation targets in 2024 than previous years! Stay tuned for more performance marketing insights, as well as tips, advice, and solutions for your lead generation challenges.

From our latest community survey: 85% of marketers have higher lead gen targets in 2024 than 2023 - what’s out there to help them boost results? We're set to solve performance marketing challenges this year at FINITE. Stay tuned!

Brand transformation should be centered around one key question: What does the world look like after your brand? A big thank you to @Bruno Bertini, CMO at 8x8 for sharing unheard ideas on the FINITE Podcast. Listen to the full episode: eu1.hubs.ly/H09TxTx0

Launching our new research! The sun is out and targets are up: As FINITE heads into the summer, we’re gearing up to tackle big lead gen goals in H2. SO to our partner, CLARITY for helping us do more with these insights. Read more on our blog: eu1.hubs.ly/H09_P5C0

Do you get distracted when listening to podcasts? Audio-only not your style? You're in luck! The FINITE Podcast is on video, so check out our collection! This episode with Bruno Bertini will knock your socks off. Watch it now: eu1.hubs.ly/H0b2bfl0

What is the product-market fit curse? And how can customer data break it? Jim is the SVP of Customer Experience at Exclaimer where he has used customer data to transform the marketing function and wider business. Watch the latest FINITE Podcast now: eu1.hubs.ly/H0b5Jrl0

Are you worried about Google's upcoming change to third party cookies? 😬 On the latest FINITE Podcast, Jodi had the pleasure of interviewing Nohar Zmora, VP Brand and Strategic Marketing at Kaltura. Listen here: eu1.hubs.ly/H0bwtgw0

Marie has 10+ years experience helping clients implement integrated marketing strategies and working on large scale campaigns. She now leads @clarityglobal_s content studio, driving creativity and quality control across content specialisms. Learn more: eu1.hubs.ly/H0bzMKx0

On the FINITE Podcast, Professor John Dawes of the Ehrenberg-Bass Institute busts marketing myths like Net Promoter Score. Listen to the full episode to learn more about customer acquisition and retention - which one businesses should focus on more. eu1.hubs.ly/H0bH1Xq0

Think creativity is just for brand marketers? Think again! There's only 1 week to go until our next webinar! Increase the effectiveness of your performance campaigns to meet H2 targets. Master the art of B2B marketing creativity by signing up here: eu1.hubs.ly/H0bKCdC0

It was amazing to see so many familiar and new faces at our webinar last week! We heard from @clarityglobal_s Alex Judd and Marie Banks on using creativity to boost lead generation.

At what stage in your career did you start thinking about strategy? Juliette Aiken, CMO at Dotdigital, thinks its never too early to start thinking strategically. On the latest FINITE Podcast, we discuss 'how to make time for strategy.' Listen now: eu1.hubs.ly/H0c2cPr0

How should MarTech stacks change as B2B businesses scale? Philippe Ruttens, CMO at Tyk, answered this question and many more on the FINITE Podcast. Find the episode on Youtube: eu1.hubs.ly/H0cqVhq0 Or FINITE: eu1.hubs.ly/H0cqSMx0

"If our customers only knew they have a problem, they would buy our solution." Unfortunately, this is not how it works. We were honoured to have Dale Harrison, LinkedIn trailblazer, on the FINITE Podcast to share his views on B2B marketing. eu1.hubs.ly/H0cK-Kr0

The acquisition vs retention debate is misinformed by false information an inaccurate research. The answer to the debate is clear, and it was brilliantly explained on the FINITE Podcast by Professor John Dawes of the Ehrenberg-Bass Institute. eu1.hubs.ly/H0cQ60x0

Does ad retargeting really work? Can you push people to buy by showing them your B2B solution multiple times? Can you push people to buy at all? Listen to the full episode: eu1.hubs.ly/H0cYQCv0