Find out how putting users at the center of the design process led one mental health app to secure $22 million in funding.

#UIDesign #MobileDesign
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Design is a critical driver of innovation, customer satisfaction, and competitive advantage. Two Toptal customer experience experts explain how to leverage design to give your business an edge.

#DesignThinking #Innovation #CustomerExperience
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Want to make better Facebook and Instagram ads? Toptal marketing expert Jake Madoff, formerly of Bespoke Post, recommends five tips for creating effective ads that will drive conversion.

#SocialMediaMarketing #Marketing
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The MVP isn’t just for tech startups. Bootstrappers can use validated learning to refine their core offering before going to market. Former Accenture consultant Shane Stafford shows you how.

#Entrepreneurship #MVP
toptal.com/finance/busine…

Asking strategic questions as a leader takes forethought and intention. Toptal project manager expert previously at Flutter, Mădălina Marincaș, offers techniques for strengthening this often overlooked communication skill.

#ProjectManagement #SoftSkills
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How can designers create truly immersive experiences? Explore real-world case studies with Dwayne Grech and Clarke Noone—Toptal designers with a track record at Google, Nike, Bank of America, Citi, and Barclays Bank.

#Design #VirtualReality
toptal.com/designers/imme…

Comcast strives to provide a collaborative, forward-thinking work environment. On the podcast, Comcast's Executive VP of HR Bill Strahan speaks about the company’s unique perspective as a leader in media and technology. Listen here: topt.al/Jzc8kK.

#FutureOfWork

Worried that implementing checks and balances could slow down your company’s growth? Done right, a thoughtfully designed business control framework can manage risk without compromising agility. A Toptal finance expert explains how.

#BusinessControls
toptal.com/finance/busine…

Effective use of generative AI tools like ChatGPT will become a necessity for project managers. Learn best practices for prompts and explore AI use cases in this guide.

#GenAI #ChatGPT
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As a former integral leader for talent and HR services, Penny Stoker has revolutionized the employee experience at EY. Here, she explains how to improve job satisfaction and why employee monitoring software can’t be trusted.

#RemoteWork
staffing.com/employee-exper…

Good SaaS design can be challenging. Toptal designer Ahsan Jalil offers real-world examples from Slack, Google, and the startup Notion to demonstrate three ways to create seamless SaaS experiences every time.

#SaaSDesign #UserExperience
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The Toptal network is home to many world-class professionals who have held C-level roles at top companies. We’re proud that Jack Barker, CEO of Cal.net, originally joined the company as a Toptal fractional CFO. For Jack’s full story, visit toptal.com/clients.

Serial tech entrepreneur and Forbes 30 Under 30 honoree Givi Beridze discusses the essential milestones for building a Lean startup, and steering them directly toward achieving product-market fit and a scalable business model.

#Startup #Lean
toptal.com/product-manage…

Security engineering is a fast-moving field, and estimates indicate there are trillions of dollars at stake. This Q&A with a Toptal security engineer covers compliance frameworks, security checks, and the importance of a DevSecOps approach.

#DevSecOps
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Successful project management depends on having the right people working on the right tasks at the right time. Toptal expert Lir Cowman, who has consulted at Google and GSK, shares four simple steps to optimize your resources.

#ProjectManagement
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Used by 86% of developers, REST is by far the most popular API architecture. Master REST essentials with this overview of key principles from technical product manager Rastko Anicic, who has experience at Ricoh USA USA.

#API #RESTAPI
toptal.com/product-manage…

Effective UX writing helps users navigate websites and apps seamlessly. Toptal designers with experience at Hertz, Ulta Beauty, and @moto share three ways to optimize UX writing for a better user experience.

#UXWriting #UserExperience #DigitalDesign
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How do you speed up Apache Spark when analyzing very large data sets? Toptal ML expert Necati Demir offers tips to boost Spark’s speed and efficiency when working with immense amounts of data.

#MachineLearning
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Enhance your project efficiency by combining two popular platforms: Atlassian Jira and monday.com. Rick Apichairuk, a Toptal projects expert with experience at Intel, @cisco, and @ebay, shows you how.

#Jira #Projects
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We're proud to announce that Toptal's CEO has been named in The Wall Street Journal's The World’s Most Influential Decision Makers list, recognized among chief executives driving the future of business from Microsoft, Boston Consulting Group, Pfizer Inc., McKinsey & Company, Salesforce, IBM, and more.