'Boxing, and sport generally, has, like nearly everything else expressive in humanity, been homogenised into one sole output: content. It doesn’t matter how competent these influencers are at fighting – as long as it’s “good content”, nobody cares.'

Brilliant piece

Tom's on the money here.
it's not about merit, and that's fine. in an attention economy, stuff like this is going to happen regardless.

I wrote about Jake Paul fighting Mike Tyson for The Guardian