The NPD Group
@npdgroup
NPD is now Circana and we have moved! Follow @WeAreCircana for the most complete cross-industry insights & more!
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http://www.npd.com 24-03-2009 18:36:08
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The games market is still going strong! U.S. consumer spending on video games totaled $18.1 billion in Q4 2022, up 2% vs. 2021.
Circana has the most complete view of the consumer. Follow Circana for more on the #CompleteConsumer .
#ComplexityIntoClarity
What was the fastest-growing non-alcoholic beverage in America in 2022?
Answer: Carbonated Soft Drinks
Circana has the most complete view of the consumer. Follow Circana for more on the #CompleteConsumer .
#ComplexityIntoClarity
Gamers aged 45+ outnumber gamers aged 2–24 in the U.S. This group has grown its base the fastest, adding nearly 22 million players since 2018. It’s all in Circana’s 2022 Gamer Segmentation Report.
Follow Circana for more #CompleteConsumer insights.
#ComplexityIntoClarity
Our new name conveys the idea of a circle. As Circana, we bring our clients a complete view of the consumer, and this greater understanding allows us to spark new thinking and inspire the kind of action that will grow their businesses.
#CompleteConsumer #ComplexityIntoClarity
