Cape Town was great. Some mf pulled a gun on us in the club, but it was still great. Just another week in the WiFi mafia.

I remember when my card used to decline at dinner.

All white because I’m married to the game.

Thank you cost caps.

I’ve been balls deep in the dropshipping game for ~8 years. I don’t sell a course & I don’t sell coke. Our brands currently do 7 figures/month. I’m bored on a flight (again). ASK ME ANYTHING.

[What to do when sh*t goes wrong] Meta is giving one of our brands a lot of problems at the moment. Our ad account was banned & ever since we had it re-enabled, CPMs have doubled. CVR remains solid, but ROAS has been slashed in half. Major volatility issues like this usually

I was skiing in the French Alps last week & our driver told us that Bonnie Blue (no idea who that was, had to google her) was in the same chalet as us a few months back. Lowkey a flex? I think so. We got that OF money dawg.

Sometimes, you just need to grow some balls & scale a 1 ROAS whilst FB optimizes.

Not left my apartment in 10 days. Scaling, hard. God bless the trenches.

$30k/mo business idea: You create UGC videos for brands BUT you only charge $100/video. Then you make 10 videos/day because they are so fkin easy to make & there will be endless demand at $100/vid. That’s $1,000/day (ie $30k/month). Orrrr, you can charge $2,000 for 4 videos &

The number one trait I’ve noticed in the most successful people is that they always ask the best questions. Every time I talk to a guy that’s made $100m+, it feels like an interview. They are scarily good at extracting information. I respect it a lot. The second most common trait

I think everyone is getting it wrong with AI image ads (no surprise though - people never think outside the box). You now have the ability to bring any concept to life in 60 seconds & these robotic agency dorks are uploading templates & asking the machine to change the product to

Global conquest.

I couldn’t give a fuck about any of this tariff bs in ecom. Oh no, it’s going to cost me an extra $1.50 to ship my product to the US?!? Well it’s a good job my CPAs are down $5 because half the market has shit itself lmao. Which of course means increased volume & therefore even

Life's been fking crazy. Spent the past few weeks in our London office working on getting a few ecom acquisitions over the line. Now I've got 6 hours to kill on a flight. My favourite air hostess asked if I'm doing my usual Q&A. Damn right I am. ASK ME ANYTHING.

It blows my mind when people ask how to stay motivated. Utterly pathetic. Work hard & look after your parents — that’s all the motivation you’ll ever need.

[For motivational purposes only] Had a meeting recently with a private equity firm that wanted to acquire one of our brands. He was trying to big-boy us. Started talking about how “your net margins are only high because you outsource all your work - we have our own warehouses &

Never been so rich, never felt so broke. Feel sick to my stomach, but it’s the best feeling in the world. Funny how life works.

Everyone talks about raising AOV. However, something we’re seeing a lot of success with lately is lower AOV offers. It unlocks a new audience for Meta to target & it also provides an opportunity to acquire price-conscious M/BOF customers. It’s not about running a sale though -

Is ecom the most AI-proof online biz model? I think so. No matter what, people will always buy shit. AI is making us stronger, not weaker. It’s a tool, not a competitor. Ads, market research, media buying, copywriting, landing page design, funnel structuring, CRO, supply