Silver Marketing Association
@SilverMarkAssoc
A B2B member organisation, connecting and informing businesses and individuals that serve or have an interest in the mature market.
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http://www.silvermarketingassociation.org 30-11-2021 18:44:46
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Free exhibition: Challenging Agesim. Age Without Limits is launching an exhibition of age-positive photography to challenge people’s perceptions of what ageing looks like. Free to attend: 20-23 March 2024, 11:00 - 20:00, Pop 1, The Now Building, WC2H 8LH. ageing-better.org.uk/events/exhibit…
Great to see Ageing Better's campaign 'Age Without Limits' using #OOH . This billboard at Vauxhall station is part of their integrated campaign in partnership with Four Agency Worldwide and Talon to confront, educate and ultimately change views around the subject of ageism.
We are proud to support the new campaign from our member Ageing Better . 'Age Without Limits' aims to change the way we all think about ageing and to tackle ageism in all its forms. Ageism is the most widespread form of discrimination in the UK. agewithoutlimits.org
Future of Ageing 2023: An age of possibilities
Join high-profile speakers & experts for the launch of Int Longevity Centre's solutions-focused Longevity White Paper at the Future of Ageing conference: Thurs 7 Dec 23, at the Wellcome Collection, London. Info & tickets: futureofageing.org.uk
Available now - our free webinar on Ageism in Fashion Marketing. In our webinar, three experts in the field of fashion marketing and ageism, debate the issues and identify seeds of change. Dr Hannah Swift, Jacynth Bassett , Stephanie O'Dell silvermarketingassociation.org/events/fashion…
For our high streets to survive, they must become more inclusive, says our member Int Longevity Centre. But retailers could thrive, not just survive, if they innovated to adapt to more older consumers. See their newly-published guides: ilcuk.org.uk/thrive-not-jus…
Good Recruitment for Older Workers: A new toolkit from our member Ageing Better highlights three ways to reduce age bias in the recruitment process:
ageing-better.org.uk/grow-a-new-too…
Not all older people who want to move home are looking to downsize and live in a retirement village. Our member Ageing Better's report shows that we need the right homes in suitable locations at affordable prices to meet people’s needs in later life. ageing-better.org.uk/news/four-mill…
Mythrepresentation: What’s stopping brands targeting over 50s? Great blog from our member Anything But Grey on debunking the myths around marketing to the 50+ (image from our member Ageing Better 's free photo library) anythingbutgrey.co.uk/blogs/mythrepr…
Thank you The Kite Factory for this great post featuring our MD Debbie Marshall's session on The State of the Ageing Nation at your recent white paper launch event
Older workers are set to play an increasingly valuable part in the workforce of the near future. This helpful post from Steve Butler, CEO of our member Punter Southall Aspire highlights the ways in which employers can look out for 50-something colleagues: