sent 100,000 emails for this client's podcast last month

we started growing their list less than 12 months ago

click through rate

4.6%

spam complaints

0

Unsubs

.4%

average customer lifetime value up 31% month over month

month over month revenue growth

18% more new subscriptions with a 22% decrease in ad spend

how

funnel optimization focusing on customer activation

new subscriber cac went from $100 to $73

reducing payback period from 2.5 months to 1.8 months

year over year churn down 50%

so you own a software in a random niche

you get traffic from search for signups to software

remarket to that organic traffic

then you start making multiple blogs focusing on same niche

own the whole front page

same pixels across all sites

massive remarketing audience

if the product isn’t solving a real need

marketing doesn’t work

id rather have 10 people watch something for 1 hour than have 10,000 people watch something for 30 seconds

I know i can get one of those 10 people to buy something

if you trying to sell high ticket item and not making long form content you not going to win

low ticket, short form

high ticket, long form

these are the only skills you need to build a startup

engineering

product

design

marketing/sales

finance

management

pick three

get really mf good at them

find person who has other 3

find thing people want to buy

build and sell

you now have a high growth startup

rage bait isn't marketing

its brand erosion in slow motion

owned this zombie software

does like $1,000 a year

have owned it for like 8 years

all organic signups with remarketing turned on

was the 2nd software company i built

i spend zero time on it

just stack these up

and have 1 big bet you're working on

rinse

repeat

eat

slowly cracking youtube

hit 1,000 subs

how to start your internet money career

learn a skill you can sell online as consulting with no employees

get clients

talk case studies in public on youtube for inbound

do videos daily

cold email cold dm

then

make productized service

then make software

do 10+ years

we own our biggest competitors .com

so if this doesn't work there's that

marketing 101

if you can't do the thing every day for forever

dont even start