One of my favorite parts about traveling with our teams is how wild small town local TV can be, especially on the weekends:

Ready to go for the series opener here in Starkville! Join us for Tennessee Softball and Mississippi State right now on 99.1 THE Sports Animal AM 990, the Tennessee Athletics app and the Varsity app!

Iowa-South Carolina had more viewers than the Bama-UGa SEC title game.

The great Brian Rice talks Lady Vols growth, softball interest, voices of UT sports and Kim Crawford.

Steve Cavendish Braden Gall
☕️ by 8&R Coffee Company

🍎 tinyurl.com/yjnjy78m
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Let’s go for First Pitch Friday!

Huge thanks to Lady Vols Basketball Head Coach Kimberly Caldwell for joining us this morning on the EA Show! Great insight into her system and building a program:
omny.fm/shows/the-erik…

Looking forward to having Kimberly Caldwell join us on the show coming up at 10 ET on 99.1 THE Sports Animal!

“Some people didn’t like O.J. Simpson“ is quite the take.

Greetings from Starkville, where the first thing I’m going to need is a pronunciation guide. Lady Vols and the Bulldogs in a three-game set starting tomorrow night at 7 ET!

How many balls do I get?

Alternate title: Why Karen Weekly and I get along so well

A new day for Lady Vol Basketball 🏀

Kimberly Caldwell

We are LIVE from Hattie B's Hot Chicken in Franklin!

6:20 - You're Not That Guy
7:20 - Brian Rice Vol Network
8:00 - Rhett Bryan 📻 @Titansradio
9:20 - Daniel Jeremiah NFL Network
9:50 - Inky Johnson Midweek Motivation

LIVE: youtube.com/watch?v=frJKG0…

In case you missed it last night, get to know the new head coach of the Lady Vols as we walk across The Summitt:

'Any time your name is involved with Pat Summitt, it means you're doing something right.'

Join Kimberly Caldwell and Brian Rice for a stroll across The Summitt!

“I will never be Pat Summitt … but I will strive every day to be somebody that she will be proud of.”

A new era about to begin for Lady Vols Basketball!

The start time sucks out loud, as I said, but if you're surprised by post-9pm start times at this point, that's on you.

The most important part of these huge numbers for #NCAAWBB is that the games themselves delivered. People that tuned in curious about the hype saw a good product. A good product brings casual viewers back.