Kaya Yurieff
@kyurieff
I write a newsletter about the creator economy @TheInformation, Vermonter, GW alum, daughter of an immigrant 🇵🇱Kaya like Kayak [email protected]
ID:282352687
https://www.theinformation.com/newsletters/creator-economy 15-04-2011 01:44:19
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brands are splitting influencer fees! think: sponsored posts with two brands + an influencer. noticed this in Kendall Dickieson's newsletter. mainly happening in cpg space (see below) but curious if it becomes more common for small brands that are priced out of big creators.
100k+ subscribers rely on Kaya Yurieff's Creator Economy newsletter for insightful coverage on creator startups making waves, big tech companies' social media playbooks and scoops on the biggest hires.
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EXCLUSIVE: I think i ID’ed Adrienne from Brooklyn, the 1964 Paul McCartney fangirl who went viral after Paul made a TikTok about her, prompting a frenzied search. The story is different than I think the internet expected, but still beautiful in its way: rollingstone.com/culture/cultur…
Snap’s NewFront is taking me back to how I felt opening night of the Sphere. I can’t stop looking around
Pitch is same as Super Bowl — less social media, more Snapchat. Also, audience is growing up, in a good way
There was a musical number about getting old
#IABNewFronts