Make a life, not just a living.

I’m in Arizona this week.

It’s the first time I’ve fully detached from work in 18 months.

My son gets to spend some quality time with his nana.

Life is good.

After a beautiful weekend in New York, my cup feels very full.

I’m fortunate to have a stable job, beautiful family, and people in my life who support me.

Life is not perfect (nor should we expect it to be)—but I’m working hard to see the positives in small, every day moments.…

You can fake skills, knowledge, and credentials.

But you can’t fake kindness, personality, and heart.

Simple is usually better.

I’ve spent the last 3 months overcomplicating my life and business.

A long list of to-dos, disjointed goals—it’s time to slow down and re-evaluate.

2024 is about intention.

Each week, I write a newsletter and send it to ~5,000 founders and investors.

I’m looking for early-stage startups to feature in an upcoming issue - I’ll write a 1,000 word deep dive on the business, industry, and unique positioning.

Does anyone know a founder w/ a great story…

This month, Tweetjoy turned one.

My little one-person agency is officially a toddler.

It’s funny bc I get to watch my son grow up at the same time.

It’s a great age, but I can’t wait for what’s in store year two.

In a few weeks, I’m launching a new service - Tweetjoy Lite.…

I’m writing essays again.

Timeless artifacts that I can look back on in a decade - the way good writing should be.

I started writing essays in 2018. One essay inspired my first book, which I published a few years later.

Since then, my best writing has been sitting in the…

Last year, I left the 9-5 grind to rebuild my life with intention.

Along the way, I scaled a boutique ghostwriting agency from 0-$30k/mo.

Today, I write for a few of your favorite voices on the internet.

I wouldn’t be where I am today without great friends that push me.…

How to scale a one person agency into a ten person company for $0:

1. Hire an AI agent
2. Train it to perform one task
3. Improve it weekly
4. Repeat

I think being a part-time writer at 2-3 VC firms simultaneously is a dream job for the right person.

It feels like a win-win for VC firms who don’t have the budget for a full-time writer (or the desire to manage another full-time employee).

GPs at smaller firms are often…

Attention capital > venture capital

This is why firms like a16z are creating blogs, podcasts, newsletters, books, and content on social—the value of “reach” is as great (if not greater) than the $ on your cap table.

It’s why solo GPs can raise $10M funds with a YouTube…

Three months ago, I began sharing my agency’s behind-the-scenes.

Since then, I’ve received significant inbound interest in Tweetjoy.

This is the power of sharing your story and building in public.

I am quieter on social media when my business is humming.

Business is a game of…

If you were laid off in 2023 from a job at a high growth tech company, I’m offering free coaching calls to anyone interesting in launching a 1-person business.

My productized agency replaced my income in 1 month and tripled it within a year. I have 2-3 simple frameworks that…

For the last three months, I’ve been incubating my second small business in private.

My next biz is a small media company that I’ll build alongside my one-person agency.

Biz 2 will generate leads for biz 1 on auto-pilot, while laying the foundation for future phases of my…

Group chats are the new social media, everything else is just media.

Build a small business in public so you can build an empire in private.

Harsh truth:

Too many aspiring solopreneurs overcomplicate their V1.

My MVP was a 1-pager in Notion.

It included my offer, a short story, my prices, and a photo of me.

It took me an hour to make.

You don’t need a perfect landing page to validate an idea.

If I had…

A year ago, I left the 9-5 grind to rebuild my life with intention.

Along the way, I scaled a boutique ghostwriting agency from 0-$35k/mo.

Today, I write for a few of your favorite voices on the internet.

It is the greatest time in human history to bet on yourself.

New…

Attention is the new currency.

If you can build an audience in 2024, you can build a business.

1st time founders obsess w/ product; 2nd time founders obsess w/ distribution.

The most successful founders in this decade will think like content creators.

And the most…