Free Vodafone Deutschland X UniBw M whitepaper on the metaverse -- more than 2200 respondents shared their views. Download PDF here: vodafone.de/business/media…

New Paper (open access / free to read & use): #AugmentedReality can foster #Consumerbrandrelationships - in particular #brandlove .

How? By bringing a brand into a consumer's close, physical environment.

Download: onlinelibrary.wiley.com/doi/full/10.10…

Aaron Ahuvia Katrin Schein

Another new paper on #AR , published in Information & Management: Towards a theoretical framework for augmented reality marketing: A means-end chain perspective on Retailing doi.org/10.1016/j.im.2…

research: CONSUMER x CONTEXT x CONTENT x COMPUTING DEVICE = successful #AugmentedReality
sciencedirect.com/science/articl… #ar #spatialcomputing #visionpro

The #4C framework for #AugmentedReality **NEW** sciencedirect.com/science/articl…

#MEC #MeansEndChain #AugmentedReality sciencedirect.com/science/articl… - new paper, theoretical framework for #AR marketing, #openaccess

The metaverse may be virtual, but the impact is real! 🚀Nearly a hundred people from academia & industry gathered at IÉSEG in Paris for the #conference on #virtualworlds & #metaverse 🎮4 researchers and 4 industry experts shared their interesting insights💡metaverse2023.sciencesconf.org

Let's get #XR into #bluesky -- looks quite promising so far!

Understanding prospect #metaverse & #xr users is challenging. Using #PERSONAS could support you here. Using the 90's metaphors of Boris Becker and Robert T-Online can help you. #IchBinDrin linkedin.com/pulse/xr-must-…

Finally, #IKEA is offering AR headsets - just have to build it yoursefl ;-) huggingface.co/ostris/ikea-in…

Tools like this can make AR more attractive, especially to smaller brands ( #SMEs , #KMUs ) who might not have 3D assets of their products. shopify.com/blog/shopify-a…

See my comments on meta quest 3
handelsblatt.com/technik/ki/met…

🔥 #quest3 vs #visionpro - my comments. wiwo.de/technologie/di…

#ice1218 , schaffnerin: 'ich probiers mal auf englisch, ab das ist not the yellow from the egg und so' (...) - Humor hat sie, Daumen hoch - trotz #Verspätung Deutsche Bahn Personenverkehr .

Speaking on #XR at #bits23 - inspiring Event! #speaker #futurestage #uplift #metaverse

Why did we also stop publishing in MDPI ? Philipp A. Rauschnabel IALE-Europe
❌ questionable review practices (personal experience)
❌aggressive communication style
❌listed on predatory lists
❌ extractive approach
❌ expensive
❌schools blaclist

Looking forward to be speaking at Bits & Pretzels 2023 in Munich! bitsandpretzels.com/festival/speak…

Hat Spaß gemacht! Leider 'nur' via zoom aus las vegas.

My statements on #VisionPro in a ZDF article: zdf.de/nachrichten/pa… [in German] #AugmentedReality #spatialweb

Looking forward!