Inviting people for a poker game is certainly one of the best way to understand everything you need about them.

Atlas “Humans act on belief…not information.”

This caused a palpable mindset shift in my mind…like it was dislocated and you popped it back into place.

This captured a lot in a few words…and broke my brain. I’ll recover. And be better for it.

Work with the assumption that anything popular is stupid.

De facto.

But know that popularity is an indication of interest.

Interest is attention.
Attention is money.

Be somebody who makes everyone feel like somebody.

That's the only secret to a successful personal brand.

Work with the assumption that anything popular is stupid.

De facto.

But know that popularity is an indication of interest.

Interest is attention.
Attention is money.

When you play chess; you don't keep asking why certain chess pieces move that way, you just play the game.

So why do most humans still complain about the game of life?

Play to win.

If what you say can be generated with AI, there is no belief shiting that’s happening.

There is no shared value.
There is no reason to listen to you.

You’re boring.

You don't deserve the attention you seek.

The Market will punish you.

Value posts don't provide value.

Information is least effective way to provide value if you want to grow a business.

Why?

Because NOBODY acts on information.

Humans act on belief… not information.

Information is forgotten.
Beliefs shape behavior.

How?

Check my next email

If what you say can be generated with AI, there is no belief shiting that’s happening.

There is no shared value.
There is no reason to listen to you.

You’re boring.

You don't deserve the attention you seek.

The Market will punish you.

Value posts don't provide value.

Information is least effective way to provide value if you want to grow a business.

Why?

Because NOBODY acts on information.

Humans act on belief… not information.

Information is forgotten.
Beliefs shape behavior.

How?

Check my next email

The human brain likes to make shortcuts.

The primal mode of communication for humans isn’t words… it’s symbols.

Symbols carry messages in a way that words can’t because they target the subconscious.

Think about logos, catchphrases and memes.

That’s what they do.

They

Your 'how-to' content would be 1000X more impactful if you actually told people the story of how you got to that conclusion.

Obviously, this is impossible to do when you’re just regurgitating what you saw somewhere else…

People can feel it.

'To avoid criticism, do nothing, say nothing, be nothing.'
— Elbert Hubbard