Anjali Lai
@anjalilai
FCAT Research @Fidelity. Formerly @Forrester. Adjunct @Columbia. Fascinated by consumer behavior, art of storytelling, & meaningful insights that effect change.
ID: 1837594759
http://blogs.forrester.com/anjali_lai 09-09-2013 01:49:06
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This is a year of firsts in many ways-but one thing hasn't changed: Melissa Parrish's refreshing energy and provocative insight to kick off CX North America - let's go! #ForrCX #CXNA #VirtualEvents
"We don't meet. We don't plan. We adapt." Incredible management advice from Chef José Andrés 🕊️🥘🍳 at #FORRCX.
Inspiring #leadership experiences and advice about what "adaptability" truly looks like from Chef José Andrés 🕊️🥘🍳 in conversation w/ David Truog at #CXNA #ForrCX
#forrcx Anjali Lai opening Day 2 of #CXNA with the 5 drivers of consumer empowerment and data around how they've gained importance in the last few years Drivers: Willingness to experiment, Self-efficacy, Information savviness, Device usage, and Digital/physical integration
Personalized experiences are increasingly impersonal. They take away the serendipity of discovery and limit freedom of choice. Anjali Lai at #ForrCX #personalization #CX
Forrester's Anjali Lai at #ForrCX: Consumers are more empowered than ever. They crave novelty, value technology, expect seamless digital/physical brand experiences and are willing to invest time investigating companies. She calls the most empowered consumers Progressive Pioneers.
#forrcx Firms need to build connections for and between consumers, rather than hyperpersonalizing a space that makes consumers feel like "they're the center of a lonely universe". - Anjali Lai #CXNA
What about $$$$? Companies that enable employees to live their core values have faster double digit growth than those who don't. - Alla Valente 🇺🇦🌻 #ForrCX
Love the human-centric approach to the #futureofwork by J. P. Gownder (கவுண்டர்): "'Labor' is what we do to survive, 'work' is what gives collective meaning" #ForrCX #CXNA
Trust is not just an opportunity; it's a business imperative. Companies that earn trust among customers, employees, and partners drive revenue-generating loyalty behaviours like retention and advocacy. Anjali Lai #ForrCX forr.com/3eGyLZ3
“I am always trying to #innovate, I’m always trying to be cumulative; I’m trying to be everything that’s come before me - and then some.” Incredible #inspiration from the legendary Leslie Odom, Jr. at #ForrCX hosted by Melissa Parrish
Forrester Analysts Enza Iannopollo and Anjali Lai discuss their Trust Imperative research in CX Magazine. #consumertrust lnkd.in/gubR9tt
“When institutions cede authority in society, #brands come rushing in” - Dipanjan Chatterjee at #ForrCX #cmo
“Political issues are human issues” & “Company values will help brands navigate political pressure” - especially with #GenZ consumers on the horizon. Mike Proulx at #ForrCX #cmo