Anna Hensel π©βπ»
@ahhensel
Managing editor @ModernRetail. Email [email protected], or DM for Signal
ID:573981283
07-05-2012 21:29:20
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TikTok isfilled with videos of people saying βletβs decorate my Stanley,β accessorizing their water bottles with things like snack trays they can slip over the lid of a Stanley or straw toppers. So it makes sense Stanley is getting further into accessories modernretail.co/marketing/stanβ¦
Coolers are familiar territory for water bottle cos. But I was intrigued by Stanley's recent launch of a carry-all for its Quencher, designed for someone to sling one of its tumblers over their hip. It speaks to how a Stanley has become a statement piece modernretail.co/marketing/stanβ¦
I am skeptical of many live shopping efforts, but I think it could work on Poshmark, where people may want to connect more with an individual seller. And, now they are bringing brands into the fold Melissa M. Daniels reports modernretail.co/technology/whyβ¦
Brands on TikTok Shop face increased fees and an uncertain future, Allison Nicole Smith reports. Activity is also slowing down for some. One brand reported doing about $1,000 sales/day on TikTok at its peak, now it's down to about $50/day modernretail.co/technology/braβ¦
This is a fun story from Melissa M. Daniels about how businesses are trying to tackle the excess of influencer gifting. A new platform, Detoure helps influencers resell gifts, but also some companies are rethinking how to approach gifting in the first place modernretail.co/operations/howβ¦