Anna Hensel πŸ‘©β€πŸ’»(@ahhensel) 's Twitter Profileg
Anna Hensel πŸ‘©β€πŸ’»

@ahhensel

Managing editor @ModernRetail. Email [email protected], or DM for Signal

ID:573981283

calendar_today07-05-2012 21:29:20

2,0K Tweets

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Anna Hensel πŸ‘©β€πŸ’»(@ahhensel) 's Twitter Profile Photo

TikTok isfilled with videos of people saying β€œlet’s decorate my Stanley,” accessorizing their water bottles with things like snack trays they can slip over the lid of a Stanley or straw toppers. So it makes sense Stanley is getting further into accessories modernretail.co/marketing/stan…

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Anna Hensel πŸ‘©β€πŸ’»(@ahhensel) 's Twitter Profile Photo

A lot of bad things right now, but one belief I always come back to is the reminder that there are so many incentives in the world to abandon your principles and to not care about other people that if you are actively resisting those incentives, you are doing something right

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Rachel Premack(@rrpre) 's Twitter Profile Photo

The Ivy League graduate urge to insist that an Ivy League education is useless, conveniently pulling the ladder up behind them

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Anna Hensel πŸ‘©β€πŸ’»(@ahhensel) 's Twitter Profile Photo

Coolers are familiar territory for water bottle cos. But I was intrigued by Stanley's recent launch of a carry-all for its Quencher, designed for someone to sling one of its tumblers over their hip. It speaks to how a Stanley has become a statement piece modernretail.co/marketing/stan…

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Anna Hensel πŸ‘©β€πŸ’»(@ahhensel) 's Twitter Profile Photo

I interviewed Stanley president Matt Navarro about the company's recent launch of bags, and the company's ambition in accessories. β€œToday’s consumer [goes] keys, phone, wallet, Stanley when they are leaving their house,” he said. Give it a read! modernretail.co/marketing/stan…

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Anna Hensel πŸ‘©β€πŸ’»(@ahhensel) 's Twitter Profile Photo

A real quote from Starbucks’ earnings release: β€œWe are very confident in our long-term and know that our Triple Shot Reinvention with Two Pumps strategy will deliver on the limitless potential of this brand,” investor.starbucks.com/press-releases…

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Anna Hensel πŸ‘©β€πŸ’»(@ahhensel) 's Twitter Profile Photo

I am skeptical of many live shopping efforts, but I think it could work on Poshmark, where people may want to connect more with an individual seller. And, now they are bringing brands into the fold Melissa M. Daniels reports modernretail.co/technology/why…

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Anna Hensel πŸ‘©β€πŸ’»(@ahhensel) 's Twitter Profile Photo

Brands on TikTok Shop face increased fees and an uncertain future, Allison Nicole Smith reports. Activity is also slowing down for some. One brand reported doing about $1,000 sales/day on TikTok at its peak, now it's down to about $50/day modernretail.co/technology/bra…

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Alexander Lee(@alexleewastaken) 's Twitter Profile Photo

SCOOP ALERT:

Last year, Roblox teased the coming of real-world e-commerce in 2024. Now, that day has come.

As of today, Walmart is leading a pilot test that will allow Roblox players to order items to their doorsteps without exiting the platform.

READ:

digiday.com/marketing/walm…

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Anna Hensel πŸ‘©β€πŸ’»(@ahhensel) 's Twitter Profile Photo

This is a fun story from Melissa M. Daniels about how businesses are trying to tackle the excess of influencer gifting. A new platform, Detoure helps influencers resell gifts, but also some companies are rethinking how to approach gifting in the first place modernretail.co/operations/how…

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cale g weissman(@caleweissman) 's Twitter Profile Photo

here’s a fun one! influencers are swimming in free stuff brands have gifted them. a new crop of resale platforms are helping them sell it off: modernretail.co/operations/how…

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cale g weissman(@caleweissman) 's Twitter Profile Photo

just saying, Modern Retail has some of the best (and most fun!) coverage of the e-commerce/retail space. Here are a few hits from the last two weeks alone:

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Anna Hensel πŸ‘©β€πŸ’»(@ahhensel) 's Twitter Profile Photo

It’s always so interesting when current or former employees of a company add me as a connection on LinkedIn, with no context, immediately after I write a critical story about their company. I’m going to take that as a good sign? πŸ˜…

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Anna Hensel πŸ‘©β€πŸ’»(@ahhensel) 's Twitter Profile Photo

β€œThey were trying to be so many different things, and please everybody” one former employee told me. Another felt like Foxtrot lost its authority in F&B, becoming a place that β€œcarried Magic Spoon cereal that Target also has, but for cheaper.” modernretail.co/operations/wha…

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