When did 10 stop looking 10?

Such a powerful campaign from Dove. All the anti-aging messaging women get is harmful, much less at 10 years old.

Student-athletes are athletic departments' greatest ambassadors, and this from Dylan Cardwell is an ex of what strong brand content can look like from them.

Great use of the Auburn Creed to announce he's coming back. It will resonate with every AU fan.

IG was a photo app that eventually wanted to be a video (& shopping) app. Now TikTok is a video app that wants to be a photo (& shopping) app.

It’s a cycle.

Building out content is very rarely about doubling down on one thing — a reminder to build well-rounded creative teams.

What a great moment captured by the Baltimore Orioles.

Kudos to baseball ops for letting a camera in the room to capture it.

It’s not just great social content - but a keepsake the player will always appreciate.

The Masters content can make anyone romantic about golf.

Always so good The Masters, and always on brand!

Just another smooth edit from the Boston Celtics.

So often, we opt to stop posting following a big loss…

It’s an easy default.

Last night, Iowa Women's Basketball posted 8 times on IG following their National Championship loss.

4 of those have 100k+ likes (two have 200k+).

Going silent is often the right answer, but not always.

Instagram collabs only seem to help reach if both accounts have a significant following.

In my mind though, they should always give accounts a lift because in theory you are tapping into two audiences.

So, Animal Care & Control needs to place 47 dogs in foster or forever homes ASAP.

Their staff is so dedicated & creative in helping these pups 😭

Wanted to kudos a team doing hard work & hope that somehow this ends up in feeds of people in CLT.

charlottenc.gov/cmpd/Animal-Ca…

The visual identity of Tampa Bay Rays is unlike any other visual identity out there right now. Fresh, fun, bright.

It’s not for everyone, but it’s 100% great for them.

This is what it looks like to take your brand and translate it into graphics.

Many brands unintentionally setup silos within marketing.

Too much process, too much separation between verticals & too many decision makers.

Collaboration has to be nurtured, not forced. Org structure + leadership plays a key role.

Don’t make it cumbersome to work together.

Beautiful baseball hype, Philadelphia Phillies.

I love the not-satisfied, chip-on-shoulder angle. An edit built to hype up the fanbase.

This is absolutely beautiful camera work from the New York Yankees. Makes you feel part of the moment.

This docu-style series teaser from the Baltimore Orioles is fantastic.

Looks like they are about to deliver content to their fans that offers amazing access, great perspective and strong storytelling.

Social media teams have worked so hard to get a seat at the table. Let’s not take 1000 steps backwards.

Community engagement as a tactic adds ancillary value in a larger strategy, but a “return on real” will never stand as a long-term investment for the biz.