We’re a recipient! ✨ thank you Hispanic Heritage Foundation & TikTok US

Aurora Diaz, Founder, The Jefas
The Jefas, is an emerging e-commerce platform tailored to Latina consumers and beauty brands. Diaz's mission is to elevate Latina beauty and makeup products to the forefront in an effort to make others like her feel more seen in the mainstream.

I’m a top 5 finalist for @1871chicago’s 2023 LTNtech Pitch Competition! RSVP to cheer me on as I pitch The Jefas for the chance to win funding, resources, and more. We’ll be at 1871 on 10.11.23 from 4:00 - 7:00 PM CST. 1871.com/event/ltntech-…

Forthcoming E-Tailer The Jefas Aspires To Be Sephora For Latina-Founded Brands Beauty Independent beautyindependent.com/?p=121916

The Jefas founder Aurora Diaz says, 'We're bringing together a Latina founder who is focusing on a Latina customer with a Latina customer who is more likely than not to become a repeat customer.'

Read more: bit.ly/3Ks8GMO

#indiebeauty brands #indiebeauty #beauty

Jefa de Jefas✨

This is just the beginning.

15 Latinx-Owned Beauty Brands to Support Now and Always vogue.com/article/latinx… via Vogue Magazine

Oakland, CA-based founders: apply for an opportunity to receive $5k in funding and accelerate your revenue past the 5-figure mark with digitalundivided’s BREAKTHROUGH program sponsored by J.P. Morgan. Apply here: bit.ly/BTOakland23

Normalize Latinos building big businesses and exiting.

This✨ Latina founders increasing that 0.4% of VC funding

In May, Valdebeauty.eth announced the launch of an annual grant program aimed at supporting and mentoring fellow Latinx beauty brands. beautymatter.com/articles/valde… #beautymatter #cosmetics #entrepreneurship #finance

👏🏼👏🏼👏🏼

Today, a señora at Sephora asked me about my lipstick and I told her it was from my company Vive Cosmetics®. Then her daughter asked for the shade name and told her it was in “Yo puedo” and to check out us.😭

U.S. prestige beauty generated $22B in 2021,+30% in $$ sales vs. 2020
🌹fragrance is booming +49%
💇🏾‍♀️hair products +47% (but smallest category)
💄makeup +23%
💆🏾‍♀️skincare +18%
Yup- even in a mature market like US- there is so much opportunity in beauty. What's next?
The NPD Group

#NewProfilePic

When Investors Overlook Latinx Founders, They Miss Out on a $1.4 Trillion Opportunity.

Featuring Samara M Hernandez, Lolita Taub, Cheryl Campos 🇺🇸🇵🇪, and Maryam Haque.

institutionalinvestor.com/article/b1v04t… via Institutional Investor

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30+ Latinx Beauty Brands To Support Now and Forever ellemag.co/CSeVOFb

We're supporting Afro-Latina Jefas with $5,000 in grants 💵

In partnership with Support Latino Business, two Afro-Latina small business owners will be awarded $2,500 each in grants to scale their business!

Apply Here: bit.ly/Afro-Latina-Je…

#SupportAfroLatinaJefas #SupportLatinoBiz