The adorable Friday feels

“If you’re only posting your content on LinkedIn, you’re grotesquely sub-optimizing your personal branding and content marketing effort,” says Mark Schaefer. The answer? Post to your website first.
businessesgrow.com/2023/11/20/lin…

Some interesting wellness comms initiatives recognized in Ragan.com’ Workplace Wellness Awards (But Ragan, really -- “excited to announce”?)
ragan.com/ragans-workpla…

I can’t say enough good things about Moss LED’s Our Glowing Hearts. Great story about this Canadian company “pivoting” during the pandemic and creating a product that shows love in a challenging time. They now have a maple leaf (and so do I).
ourglowinghearts.ca/blogs/news/bri…

WOW

Storytelling plays a massive role for non-profit communicators. New research sheds new light on the language and techniques that most resonate with audiences. @allisonlcarter reports for PR Daily.
prdaily.com/language-that-…

Use vivid or unexpected words, play with sensations and sounds and more ways to “say it with style,” from Bill Birchard.
psychologytoday.com/us/blog/writin…

For shame! Job-seekers with pronouns on their resumes are less likely to be hired, report finds; via PinkNews:
thepinknews.com/2024/04/05/job…

Wonderful photos! #Eclipse2024

This is so cool! Eclipse views

Getting ready for the eclipse today! Fingers crossed the clouds get outta here. #SolarEclipse

Sigh. It wouldn't be the first time cloud cover in the GTA spoiled a view.

One simple way to be inclusive is to make using pronouns a natural thing, like 'My pronouns are she/they. What are yours?” Be clear, straightforward and casual when sharing pronouns, says Harvard Business Review :
hbr.org/2021/06/my-pro…

Not within the path of totality? You won't want to miss this livestream during the April 8th #SolarEclipse !

ow.ly/55Aq50R6Mum

Exclusive Offer for #IABC Toronto Members!
Use code IABCESG15 to unlock a 15% discount for the ESG Communications Summit 2 on April 26th in #Toronto , and gain insights from 20+ experts including TELUS, Husky Technologies, L'Oreal Canada, and more: thepworld.com/event/esg-comm…

I'm sad to miss this, but PIC @ IABC/Toronto members, you should sign up! (And also write about it for The Buzz)

A “dangling modifier” is one that doesn’t properly connect to the right word. So what, you ask? Well, it’s not the worst crime against good writing, but some people will notice and have a laugh at your expense. See examples in flashback: spark.adobe.com/page/zi0P2Gjvv…

“Create content as if you’re speaking to someone specific” and other takeaways from the recent Ragan.com Social Media Conference: ragan.com/ragan-social-m…

Please enjoy my cartoon for Tuesday's Toronto Star