The world’s most advanced groupset is here 👊

Introducing the brand new SRAM RED AXS ⚡️ Light, precise, faster, comfortable, with expanded gearing choice and… WINNING!

🇳🇱 #VV24

Soloing to your first season's win! 😃

Congrats, Riejanne! 👏

The Hat-Trek is complete!!!
#GirodItalia

A Lidl bike check for your Thursday

Él no se lo cree. Nosotros ya os advertimos que todavía tampoco.

Pelayo Sánchez Mayo | #Giroditalia | #RodamosJuntos

📸 Getty Images Sport

🏆 𝑫𝒐𝒏 𝑷𝒆𝒍𝒂𝒚𝒐 🏆

#GirodItalia | Movistar Team

#TotA Juanpe López wins the GC after an impressive defence of his race lead by the whole Lidl-Trek team! 🙌🏆

🏹 🇵🇱 Katarzyna Niewiadoma s’impose sur la #FWwomen 2024 !
🏹 🇵🇱 Katarzyna Niewiadoma claims the victory on the #FWwomen 2024!

Taking his first pro win in style 🫡
Grande Juanpe López! 🫶

A special second place to Katarzyna Niewiadoma at Flanders 🙌🙌

#RVVwomen
#RVV24 #TakeTheLead

WIN WIN WIN WIN WIN
Elisa Longo Borghini
#RVV24 🦁 #RVVwomen

What. A. Ride.

mads pedersen wins Gent-Wevelgem ahead of MVDP after a spectacular ride 👏🎉💪

#GW24

An excellent sprint by Elisa Balsamo to win #TrBinda . It’s 4/4 for Lidl-Trek at this race! 🤩

We are conducting a safety recall action for the clamp bolts on all 12 speed eTap AXS shift-brake levers produced prior to July 1, 2023 which were not installed by a bicycle dealer on a new bicycle. Levers may rotate after reaching recommended torque. sram.com/contentassets/…

This's Introducing of our new ‘Harmonic Riff’ kit. #MyCanyon #TakeTheLead CANYON//SRAM Racing & CANYON//SRAM Generation Canyon Bicycles SRAM Road Zwift

👉canyon.com/country/lang/c…

New season.

Thrilled to announce the recipients of the PBE x SRAM Road x Industry Nine Framebuilder Inclusivity Scholarship!First up, Ashley of Significant Other Bikes, building bikes out of Denver
📸 @jweinberg 13th Annual Philly Bike Expo 🗓️ March 16 & 17, 2024
#phillybikeexpo #pbe2024

In order to power an America's Cup sailing yacht, track cyclist turned 'cyclor' Ashton Lambie is looking to be in the range of 1,100 watts for 30 seconds, 580 watts for 4 minutes, and 450 watts for 20 minutes.trib.al/MEIFwww

Rate the brand new Tudor Pro Cycling BMC Teammachine R 01 from 1 to 10🚀

Check out the full bike build here: youtu.be/p3f1fMB17r8?si…

📷 Christophe Baer / BMC

Our newest Corporate Responsibility Report is here: bit.ly/3MRgxof