In recent years, #Moutai has launched thematic marketing campaigns in a variety of categories centered around Chinese culture among domestic and international markets, sharing a better future toward wonderful lives.
#China #MoreWishes

The Kweichow #Moutai Spring Series products recently launched were created with the idea of “Crafted by Human and Nature.” They combine the traditional oriental color of Xiang Ye with the energy of spring and Chinese aesthetics.
#Moutai News #China

Blocks of fermented yeast need to be flipped when they reach a temperature of 60℃. This process allows the release of gas and moisture that is produced during fermentation and helps the yeast to dry out more effectively.
#MoreInspiration #China #Moutai

The ChishuiRiver, the essential water source for #Moutai , gradually turns red after the Dragon Boat Festival and becomes clear again around the Double Ninth Festival, after which, the water is ready to be collected for the production of Moutai.
#MoreInspiration #China

#China International Consumer Products Expo 2024 was held in Haikou. Ding Xiongjun, Chairman of #Moutai Group made a speech at the launching ceremony of the Global Consumption Event Series to tell the story of Chinese culture to the world along with Chinese brands.
#Moutai News

When the “Five-Line” High Quality Development Strategy of #Moutai is tightly integrated, it creates a more powerful force, deeper cultural significance, and a stronger brand.
#MoreSensation #China

Come discover an intriguing blend of flavors! When a refreshing citrusy syrup brightens the velvety #Moutai with its zesty acidity, and a nutty dimension balances the sweetness with a hint of bitterness from the almonds, layers of flavor unfold with each sip.
#MoreSurprises

In leading the team to check the third round of yeast-making, Ding Xiongjun, Chairman of #Moutai Group emphasized that it’s necessary to create a better working environment and development opportunities for the staff and to build a strong talent team through training. #Moutai News

The #EarthDay is a holiday that you don’t need to commemorate with fancy gifts or extravagant decorations. All you need to do is your part. Keep up with #Moutai in protecting our Earth—reduce, reuse, and recycle.
#China #MoreSensation

The production of #Moutai begins with yeast-making. Compressing the yeast block into a tortoise shell form, tight around the edges and slack in the center, allows for gas exchange and water evaporation, creating an ideal setting for microbial growth & metabolism.
#MoreInspiration

Language is intrinsic to the expression of culture, while #Moutai carries a profound cultural significance of #China . On this #ChineseLanguageDay , let’s raise a glass and embrace the beauty of cultural exchange! 🥂 中国茅台，香飘世界。
China Moutai, a toast to the world.

#China Moutai, a beauty shared worldwide. Relish in the Mei of Moutai, and experience the exquisite charm of Chinese Baijiu through #Moutai 🍦ice cream and🍫liquor-filled chocolate. #Moutai News #LookingforwardtoMei
youtu.be/MupokReoiPI?si…

Grain Rain is the last solar term of spring, and it is also regarded as “Guyu Talents’ Day” by #Moutai .
Only when the time of nature is adapted can fine liquor be produced; and only when talents are respected can the future be prosperous.
#MoreSolarTerms #China

Expressing gratitude is an important part of #Moutai culture. This year, the Kweichow Moutai Foundation will continue to carry out public welfare acts in four major areas: ecological protection, social development, talent cultivation, and cultural inheritance.
#Moutai News

Luckin Coffee’s first Chinese aesthetic-themed experience store has recently launched in Shenzhen, #China . Its design combines traditional Chinese seasons and solar terms culture with #Moutai culture, creating an immersive art space for consumers.
#Moutai News

Following the invention of paper made from distilling lees, #Moutai is considering the development of more eco-friendly items such as signature pens and notebooks. Putting the idea of green growth into practice is Moutai’s approach to demonstrating the ESG concept.
#Moutai ESG

Finally, it’s time to have #atasteofMoutai ! Sip only about 0.5ml of #Moutai to minimize the hit of alcohol on initial contact. Then, take 5-10s to relish the flavors as its rich and nuanced profile clarifies on the tongue, revealing the real beauty of this #Chinese Baijiu.

Smelling #Moutai can help you identify flavors that sipping alone may not reveal. Gently lower your nose to 2-3 cm above the glass to see how the aromas unfold. Do remember to move the glass aside as you exhale to keep the breath from altering the fragrance.
#ATasteofMoutai

At the first #Moutai Aged Spirits Trading Festival held on March 30th, Ding Xiongjun, Chairman of the Moutai Group, stated that a refined market monitoring mechanism and the terminal markets’ standardization should be established for the Moutai aged spirits.
#Moutai News #China

Observing the legs of #Moutai that form inside the glass is also an important part of liquor tasting. Tilt the glass 45 degrees, give it a gentle swirl, and watch the liquor slowly drop down the glass wall—at this moment, enjoy the charm of this fine liquor.
#ATasteofMoutai