Read more about the pre-engineering project for a potential commercial factory for our Muoto packaging product! (Article in Finnish) Iltalehti

#packaging

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Check out Innomost's new Betuinno material, upcycled from birch bark that is intended to replace white pigments such as titanium dioxide in beauty and personal care products.

Featured in Global Cosmetic Industry: Global Cosmetic Industry

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#sustainablecosmetics

🧬'Wood as an alternative for cotton and other, even synthetic oil-based textile fibres is a great opportunity for the Nordics, where there is existing renewable cellulose processing skills and knowledge'

Forest Fiber Fashion! Metsä Spring #Woodinnovation #EUForests

Out of the Woods: Nordic Countries Take the Lead with a Range of Innovative Fibres

'On show at [Pulp & Beyond 2024] was Metsä Spring’s Kuura fibre made from locally sourced softwood pulp at their bioproduct mill in Central Finland.'

Read more: buff.ly/4aZT128

Our Muoto wood-fibre packaging product has now enetered the factory pre-engineering; but why did we begin the project in the first place?🤔

Watch Jarkko Tuominen, VP Projects explain all in the video below👇

#woodinnovation #sustainiablepackaging

The town of Rauma would be the location of a potential commercial mill for Metsä Group's Muoto, now executing the mill pre-engineering.

The investment would be worth several hundred million euros and could employ more than a hundred people.

More (in Finnish) 👇
Yle Uutiset

The Bio-based Industries Consortium Annual Report highlights its work & achievements in 2023, marking its 10th anniversary. A decade of growing Europe’s bio-based industries and partnership with the European Commission, forming two Joint Undertakings. 👏

Read more: buff.ly/3xMnamY

#bioeconomy

.Metsä Spring portfolio companies Innomost & Boreal Bioproducts are among the Finnish innovators showcasing bio-based ingredients at in-cosmetics Global this week, the leading global tradeshow for the personal care industry. 💪🇫🇮

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#cosmetics in-cosmetics

Congrats to Metsä Spring portfolio company Woodio on its first-ever sustainability report! 👏

Check out the amazing highlights from 2023 and learn about Woodio's targets to be Carbon Negative in 2025 from the link below 👇

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#woodinnovation

”Puuvillan merkitys Brasilian metsäkatoon jäänyt suurelta osin huomaamatta. Se on ympäristökatastrofi.” Kestävästi tuotetulle puupohjaiselle tekstiilikuidulle on olemassa selkeä tarve. #Kuura ⁦Metsä Spring⁩ hs.fi/talous/art-200…

Many thanks to Packaging Europe for covering our latest exciting news on the pre-engineering project for a potential commercial-scale factory for our Muoto wood-fibre packaging!

#sustainablepackaging

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The Kuura ”bubble” nicely portrayed in this article (in Finnsih). Especially the pic with Ketsia 😊 #wood #innovations

A huge thank you to everyone who visited Metsä Group’s new Brussels office today for the open house! We were thrilled to connect with so many of you!

From the forest to your face? You bet!

Exciting news as our portfolio company Innomost launches new Betuinno.™ The product utilises upcycled birch bark to replace titanium dioxide as the white pigment in #cosmetics and other applications. 🌲

Read more: buff.ly/43SP50u

✨BIG NEWS!✨ We are excited to announce the launch of Betuinno.™ Betulin Top Quality Fine – a new  #sustainable #biodegradable and non-toxic ingredient that is ideal for replacing synthetic white pigments.
Link to press release: bit.ly/3vOGHmg
#whitepigment

Regarding yesterday's factory pre-engineering news, here's an opportunity to learn more about the reasoning behind starting the Muoto project some 4 years ago, explained by the 'father' of the project idea, Jarkko Tuominen. 💪

Check out the video below 👇

#woodinnovation

BIG NEWS! 🥁

Metsä Group Global has decided to conduct a pre-engineering project related to a possible first commercial-scale factory for its Muoto™ wood fibre packaging products! 🌲📦

Read more: buff.ly/3vOlN6J

.Pulp & Beyond returns to Messukeskus in Helsinki 10-11 April 2024. 🎉

Visit us at stand C12 to learn about our new innovations, including our Muoto™ and Kuura® products.

The event is free to visit! Register below. 👇

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#innovation #pulpandbeyond2024

Let the Pulp & Beyond Conference day begin! #pulpandbeyond #messukeskus #helsinki

Check out Metsä Spring portfolio company Woodio in Dezeen! ✨🌸

The London-based architecture, interiors & design outlet showcases Woodio's wood composite, sustainable alternative to ceramics in beautiful Spring-inspired colours

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#woodinnovation '