Through the partnership of the DTI Philippines and Industry (DTI), Jollibee Foods Corporation (JFC), and the Jollibee Group Foundation (JGF), they will provide Filipino MSMEs assistance to improve their business operations.
#msme #partnership #philippines
marketech-apac.com/jollibee-teams…

Refash’s first Hong Kong store brings the best of their Singapore and Malaysia shopping experience, with Hong Kongers looking forward to a specially-curated inventory of ‘brand new with tags’ (BNWT) women’s fashion. #retail #marketexpansion #fashion marketech-apac.com/singaporean-om…

This adds to Apple’s milestone in over four decades of work fostering job creation and deep connections with the local community, and will provide space for growth and new roles in AI and other key functions. #marketing #investment #singapore marketech-apac.com/apple-to-inves…

Petite Fleur’s decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta.
#marketing #expansion #indonesia
marketech-apac.com/singapore-base…

Tilt recently announced the appointment of Karn Singh as group creative director of Tilt, alongside partnerships with SHOPOLOGY and CONSENSYS.
#agencynews #marketing #advertising
marketech-apac.com/tilt-appoints-…

MARKETECH APAC spoke exclusively with the team at TBWA\Media Arts Lab Singapore to learn more about the agency’s creative strategy for Apple's Hari Raya campaign in Malaysia.
#marketing #campaignfilm #hariraya
marketech-apac.com/tbwamedia-arts…

In a bold campaign by Dentsu Creative, Gulf Oil India has decided to hand over the reins of its advertising to the fans, giving them a chance to showcase their love and loyalty for the team, while the players focus on game.
#marketing #campaign #india marketech-apac.com/gulf-oil-puts-…

In an exclusive interview with MARKETECH APAC, Gaxiola said that the firm aims to come to the pitching table with a gaming ecosystem solution first, and not some big budget TV commercial. #marketing #gaming #industryinsights marketech-apac.com/robert-gaxiola…

Through the partnership of Zefr and IPG Mediabrands, they will offer campaign solutions that enable brands to avoid spreading false information on social media.
#brandsafety #disinformation #agencypartnership
marketech-apac.com/zefr-ipg-media…

Our recent interview with Coca-Cola's Teejae Sonza to learn more about its’s direction to Lunar New Year campaigns, as well as stressing how its iconic drink has been the centrepiece of personal connections throughout the years. #marketingcampaign marketech-apac.com/top-story-coca…

LUX's campaign aims to change how Chinese women are named by creating names reflecting the essence of femininity today, drawing inspiration from classical literature, positive connotations, and the evolving societal landscape.
#campaign #inclusivity #china marketech-apac.com/lux-celebrates…

In her new role as managing director of media, Winnie Chen-Head will further drive transformation and innovation of dentsu Malaysia’s media practice in the market.
#marketing #appointment #malaysia
marketech-apac.com/winnie-chen-he…

This collaboration leverages Affilired’s industry expertise and impact.com’s partnership management platform to unlock new markets, optimise campaign performance, and drive growth for industry leaders.
#marketing #partnership #southeastasia marketech-apac.com/affilired-team…

In a blog post by OpenAI, it said that they are committed to collaborating with the Japanese government, local businesses, and research institutions in order to develop safe AI tools that serve Japan’s unique needs. #artificialintelligence marketech-apac.com/openai-opens-f…

This collaboration combines Lemma's unprecedented reach and targeting capabilities with Wootag's interactive features, unlocking the potential for personalised and impactful campaigns at scale.
#marketing #platforms #adtech
marketech-apac.com/wootag-partner…

With responsibilities spanning customer experience design, brand proposition development, partnerships, marketing, and analytics, he will elevate the future of customer engagement at Mox. #leadership #banking #appointment marketech-apac.com/igor-lau-appoi…

This partnership between @carlsberggroup and Grab Singapore will cover awareness and promotional campaigns on GrabAds across four key countries in Southeast Asia. #advertising #retailchannel marketech-apac.com/carlsberg-asia…

The expansion in Thailand and the Philippines aims to utilise RICE's ESG communications experience and partnerships with international development organisations, non-profit organisations, and global corporations.
#expansion #thailand #philippines
marketech-apac.com/rice-announces…

Based on the idea that every act can make a difference, PUB Singapore and VML Singapore’s campaign aims to spur people across the nation to play their part in building a sustainable water future for Singapore.
#campaign #sustainability #singapore marketech-apac.com/pub-singapore-…

Nicola Gold will play a pivotal role in building the brand experience offering as part of Allied Global Marketing’s strategy to develop a truly integrated full-service offering for clients across APAC.
#marketing #appointment #brandexperience
marketech-apac.com/allied-global-…