The flexibility that virtual influencers offer brands, often initially makes them the more appealing marketing tactic. ow.ly/8Syw50Rc7j2 #marketing #martech #technology

When there is a need to reevaluate, it can be difficult to know where to start an assessment process. Here are some things to keep in mind from the current state of the market perspective: ow.ly/tBLN50Rc7cn #marketing #martech #technology

Call analytics software provides several crucial features that allow marketers to track and evaluate incoming call data efficiently, it has evolved into a vital tool for contemporary marketers. ow.ly/axlv50Rc71Y #marketing #martech #technology #Callanalytics

Erik Huddleston, CEO at Aprimo talks about AI and how it’s democratizing content creation and content management: ow.ly/qO3Y50Rc709 #marketing #martech #technology #Aprimo

The shift away from reliance on third-party digital identities marks a pivotal transformation, compelling marketers to pivot towards strategies that are not only more privacy-centric but also sustainable in the long haul. ow.ly/a7M450Rc6WT #marketing #martech #technology

Let’s take a comprehensive dive into the world of content analytics and understand how analytics can be employed to navigate your content strategy. ow.ly/GVzo50Rc6Us #marketing #martech #technology

Digital Turbine to Deliver Green Mobile Advertising Solutions Powered by Scope3 ow.ly/h8Wv50RcmKS #marketing #martech #technology #DigitalTurbine #Scope3

Adverity launches first AI tool to transform data at speed ow.ly/lOhH50RcmGW #marketing #martech #technology #Adverity

Operative Announces Adeline, A New AI Platform for Media Companies ow.ly/Lgp950Rci5N #marketing #martech #technology #Operative

Knotch Unveils Knotch One, First All-in-One Digital Optimization Platform for Content-Centric Web Experiences ow.ly/tcrq50Rci0B #marketing #martech #technology #Knotch #b2b #b2c #websiteanalytics

Five9 Announces Enhanced Zendesk Integrations to Unify the Agent Workspace and Meet Customer Needs Faster ow.ly/2pc850RchSx #marketing #martech #technology #Five9

Digimarc and DataTrails Partner to Solve the Industry’s Biggest Content Protection Challenge with Advanced Digital Watermarks and Cryptography ow.ly/oIoO50RchKZ #marketing #martech #technology #Digimarc #DataTrails

Backlight Introduces New ftrack Studio and Adobe Photoshop Integration ow.ly/VWen50RchFw #marketing #martech #technology #Photoshop #Backlight

SmartBear Names SVP of Growth Marketing to Scale Global Reach of Software Development and AI Solutions ow.ly/64wu50RchyK #marketing #martech #technology #SmartBear

Leading AI-Powered Creative Studio, Captions, Expands to Web and Desktop ow.ly/ZjnG50RchtL #marketing #martech #technology #Captions

SAP Emarsys Announces AI Product Finder, as Demand for AI-Powered Retail Reaches a New High ow.ly/u8Ru50Rchmc #marketing #martech #technology #SAP

Submittable Teams with Microsoft to Advance ‘AI for the Greater Good’, Shaping the Future of Responsible AI in Social Impact ow.ly/PFr350RchiH #marketing #martech #technology #Microsoft #Submittable

Quickplay Brings Generative AI to Programmers to Optimize Storefront Search and Discovery Tools ow.ly/SlP550RchaO #marketing #martech #technology #Quickplay

Productsup accelerates its go-to-market strategy with the appointment of Alwin Schauer as Chief Revenue Officer ow.ly/VwmJ50Rch29 #marketing #martech #technology #Productsup

Data Axle Expands Business and Consumer Data Coverage, Strengthening Linkages and Intent Signals ow.ly/wQ4U50RcgLV