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“The Lost Luka’s”

These Jordan Luka 2’s have been seen on - court this season, but have yet to make an in - game appearance.

The Luka Dončić MVP campaign is in full swing.

Digital billboards featuring Dončić and the “PRAVI MVP” slogan, coupled with Dončić’s #77 have been spotted in NYC, LA, San Diego, and Dallas amongst others.

Be on the look out in a city near you 👀

#PraviMVP

MVP DNA*

Luka Doncic || Jordan

#PraviMVP #MFFL

Tomorrow night will mark the last time we will see the Mavs Trinity River Blues City Edition jersey (regular season).

One last opportunity to see this color coordinated combo 👀🔥

Cc: Luka Doncic
#PraviMVP #MFFL

In tonight’s win against the Heat, Luka Dončić was on the scene in his most frequently worn Jordan Luka 1 PE this season.

With 29 pts tonight, Dončić eclipsed the 400 pts scored barrier when wearing this Luka 1 colorway.

#PraviMVP

📸: Issac Baldizon & Mark Blinch via Getty

The last home game of the Mavs season has traditionally been a “Fan Appreciation” game.

Two years ago today, in the Mavericks last home game against the Spurs, the page did a reverse appreciation game.

I hand - painted and gifted this pair of Jordan 1 Low’s to Luka Dončić as an…

A win against the Hornets, and the Luka MVP narrative is all the buzz…

Lacing up in the white/hyper pink colorway of the Jordan Luka 2 for the 8th time this season, Luka Dončić notched his “Luka - friendly” 77th triple - double of his career.

📸: Kent Smith & Sam Hodde

Bring it home 77.

#PraviMVP (True MVP)

5 years ago today, Luka Doncic and Dirk Nowitzki shared the court as teammates for the final time.

To commemorate the occasion, Dončić wore a custom Kickstradomis pair of shoes honoring Nowitzki.

Last picture is me taking it all in while wearing the “Thank You Dirk” shirt by…

ICYMI: Three different colorways of the Jordan Luka 2 were on display yesterday as Luka Dončić wore a different colorway for shootaround, pregame warm - up, and the game.

📸: Glenn James & Nick

Pink symbolizes comfort.

If you have been on an opposing team of Luka Dončić as of late, you are far from comfortable…

PRAVI MVP ✨

📸: Glenn James

🗣️🗣️🗣️🗣️🗣️🗣️🗣️

New day, same message.

That Jordan Luka logo hoodie you have been seeing lately?

Dropping in the next few months.

Side 📝: Something cool about a player not born in the city repping the city…..TRUE BRVND

#FlashbackFriday

Prior to their 14th career matchup between Luka Dončić and Steph Curry, a look back…

In the 19’ - 20’ season, Luka Dončić was briefly a sneaker free agent. Before signing with Jordan in December of 2019, Dončić wore the UA Curry 7’s in two games.

📸:…