If you look at 5 AI companies without their names, you'd be lucky to know one from the rest. We helped @Gaianet_ai change that. Gaia isn't just another AI platform: it's a living, breathing network of human knowledge, built to evolve. Here's how we helped them stand out 🧵

Beyond branding, we brought this to life in a few ways: Knowledge visualized as a growing organism (AI generated) 🧬 Conference booths made of organic materials 🌿 Merch inspired by science books 📖 Content that hammered the positioning 🔨

Here's the idea: have our executive go off the deep end, take the spotlight, and detract from a leading brand in the space.

Scrolling through other agencies' posts, I don’t see any work ☹️ I was hoping to be inspired.

we like to do fun things

are you a marketer? or are you a thinkboi grifter only worried about your own brand? choose one

Your brand should be more like regular folks. Smart people waste time trying to find deep meaning while regular folks already get it. The real answers aren't complicated, but professors and experts can't see them because they're too busy showing off how much they know.

At least our website purposely doesn’t have work on it. We’re trying to be 𝕸𝖞𝖘𝖙𝖊𝖗𝖎𝖔𝖚𝖘. Other shops just 𝐇𝐚𝐯𝐞 𝐧𝐨𝐭𝐡𝐢𝐧𝐠 𝐭𝐨 𝐬𝐡𝐨𝐰 ☹️

We love helping a brand like Icebreaker reposition and reintroduce themselves. What we did: -brand narrative -visual identity (logo, font dev, color pallette) -content strategy -Graphic design

NEW WORK with Morpho Labs Morpho is evolving as a network that powers a world of financial opportunities. We helped them rethink their story that started with an updated site. Check it out: morpho.org More soon 👀

another feather in our cap is proper bangers

It’s been a year and Heretic's been honored to work with some of the best teams: Gaia 🌱 OpenSea Morpho 🦋 Icebreaker PROPAGANDA Mother (🤖,🌍) Hourglass Here's to more great work next year!

Brennen & co are incredible at what they do Would work w them any day

quiet and effective like a cool breeze