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http://forbes.com 21-11-2009 02:09:57
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.Linda Boff, CMO at GE, spoke about experimentation at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO
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'The purpose of business is to improve life... Then the objective has to be innovation.'
Frank Cooper III CMO at Visa, spoke about innovation in marketing at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO
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.Frank Cooper III CMO at Visa, spoke about innovation in market at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO
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Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, talks about the root of innovation at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO
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.Seth Matlins welcomes attendees Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO
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'I do think, at least in GE's case, we do need to protect and nurture experimentation. It is a little bit of a delicate flower.'
Linda Boff, CMO at GE, spoke about experimentation at the Forbes Entrepreneurial CMO 50 Celebration. #ForbesCMO
forbes.com/sites/sethmatl…