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G_Boom (HBCU-Pro Sports Media Association Member) Brian Thomas yardtalkhbcu 'partnership' - FAMU and Nike ... it includes participation .... not just an exchange of $ for shoes or a jersey. I have no knowledge of the contract, but it's the visibility of Nike joining w/ FAMU to create, sponsor, develop on-campus projects beyond a shoe and jersey.

@Fire923 @bjnt92281 @yardtalkhbcu 'partnership' - FAMU and Nike ... it includes participation .... not just an exchange of $ for shoes or a jersey. I have no knowledge of the contract, but it's the visibility of Nike joining w/ FAMU to create, sponsor, develop on-campus projects beyond a shoe and jersey.
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G_Boom (HBCU-Pro Sports Media Association Member) Brian Thomas yardtalkhbcu I was thinking the same - 'partnered,' BOTH parties receive a substantive benefit; a collaborative relationship w/ a contract, but the intrinsic value is beyond spend $$$, receive shoes.
Partnership - commercials, ads, NIL, passive income...

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G_Boom (HBCU-Pro Sports Media Association Member) Brian Thomas yardtalkhbcu FAMU, Nike, LeBron shoes - partnership; beyond the exchange of $$$ for shoes. Typically, the true partnership includes a share in the profits. In this version, I count - sponsorships, FAMU brand promotion, both brands on an 'advertisement' ...

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