elroythecat
@Elroythecat
Creative Director. Copywriter. Thinker of thoughts. Cofounder (confounder?) of Kingswood & Palmerston. I talk about advertising because I love advertising.
ID:14946174
https://workingnotworking.com/92297-david 29-05-2008 17:56:58
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Ad agencies, advertising themselves. Fuller & Smith & Ross, 1948. 'Advertising copy that must sell the industrial buyer is often judged in comparison with copy for other fields of selling. This is a mistake.' #advertising #adsforadagencies
'Logic and order come more in the editing than in the writing.' β Thomas Kemeny (in honor of your 5th anniversary π) #copywriting #advertising
What you spend on expense account lunches alone could fund your own branding campaign. #advertising #adsforadagencies
Ad agencies, advertising themselves. Y&R, 1962. 'At Young & Rubicam, people are always on the lookout for ways to make good products better, just as they are always trying to make good advertising better.' #advertising #adsforadagencies
'A copywriter can't have too much information at his or her fingertips. Copywriting is, after all, the art of saying a great deal in as few words as possible. In that way, it can be closer to poetry than prose.' β Barbara Nokes #copywriting #advertising
Apt timing; my friend Bob Linden at Highbar Training are hosting a webinar tomorrow on this... highbartraining.com/webinar/live-wβ¦
For all my word nerd friends: May I introduce you to the Apostrophe Protection Society: apostrophe.org.uk #copywriting #wordnerds nytimes.com/2024/05/10/worβ¦