The best Performance Max campaign structure regardless of niche for DTC brands:

1 Pmax campaign -> 2 asset groups within

These asset groups should be based on one testing factor

Either specific images / logos / headlines

Or just audience signals

Choose one thing & test

I’m addressing every DTC brand's most common concerns all in one tweet

Everyday I get messages from DTC brand owners

Most times, they just need a little guidance about problems they’re facing

So I’m going to address the most common ones I see

Here’s what they are and how to…

Ecommerce brands spend way too much time fussing over mobile vs landing page approaches

Especially with Google ads

Reality is - if the main overall approach is solid

Customers will purchase

Quit focusing on the small parts and improve the whole

In the last 30 days, we cracked $100k/day for this eCommerce brand.

Mostly from Google ads.

Crazy part is, the strategy we implemented here is fairly simple.

70% cold traffic focus.

30% retargeting

Simple works best.

I can't tell you how much I've learned just traveling the world & seeing different places

I’ve learned about myself

The businesses I work with

The people on my team

Exposing yourself to new environments is a must for real growth

No better way to learn than to experience life

Here's a subscription based DTC brand we're exploding with Google ads

They literally want us to aim at a 1.5x ROAS

Since most profits come from recurring revenue model

We exploded it by 31% in revenue last 30 days

$400k+ per month

Profitable at this point

In the last 30 days, we cracked $100k/day for this eCommerce brand.

Mostly from Google ads.

Crazy part is, the strategy we implemented here is fairly simple.

70% cold traffic focus.

30% retargeting

Simple works best.

Know what's better than scaling many products consistently with Google ads?

Scaling one product for months and years.

I know because I've done this. Over and over.

I have a Google doc mentioning my strategy on how I do this I'm sharing.

Like + RT + Comment 'Sale' and I'll DM

Your typical Ecom agency owner doesn’t know sh*t about google ads

They hired some “expert” to run it for them and take care of the technical side

When brands come to me, they see that I am knowledgeable about ads because I actually run them with my team

Here’s why going to…