TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile
TreDigital, CEO - Matt Dykstra

@chatwmatt

CEO | Fmr Microsoft Manager/Consultant | Social Media Thought Leader | Globe-trotting Speaker | Author |

ID: 394279338

linkhttp://tredigital.com calendar_today19-10-2011 20:54:44

18,18K Tweet

60,60K Followers

56,56K Following

TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Great content is NOT: 🔸 Monologue – it sparks conversation 🔸 Polished – realness resonates 🔸 Formula – originality stands out 🔸 One-shot – consistency counts 🔸 Perfect – authenticity wins Goal: “Stop the scroll” 1️⃣ Focus on pain points 2️⃣ Deliver value 3️⃣ Spark conversation

Great content is NOT:
🔸 Monologue – it sparks conversation
🔸 Polished – realness resonates
🔸 Formula – originality stands out
🔸 One-shot – consistency counts
🔸 Perfect – authenticity wins

Goal: “Stop the scroll”
1️⃣ Focus on pain points
2️⃣ Deliver value
3️⃣ Spark conversation
TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Two founders started strong with big plans. But then, doubt crept in, and they hesitated. One saw minimal progress; the other thrived. Why? She viewed challenges as lessons, built connections and refined her offerings. Will you grow through obstacles or let fear stall you?

Two founders started strong with big plans. 
But then, doubt crept in, and they hesitated. 
One saw minimal progress; the other thrived.

Why? She viewed challenges as lessons, built connections and refined her offerings.
Will you grow through obstacles or let fear stall you?
TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Numbers are in: thousands will become millionaires in 2024! 🌟 Different industries, styles, languages, but ONE common trait: showing up daily to build their brand. Good day or bad, they deliver value. Will you be one of them? Sacrifice now, succeed tomorrow.

Numbers are in: thousands will become millionaires in 2024! 🌟

Different industries, styles, languages, but ONE common trait: showing up daily to build their brand.
Good day or bad, they deliver value.

Will you be one of them? Sacrifice now, succeed tomorrow.
TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Are we chasing “curated vulnerability”? Sharing harmless “mistakes” feels inauthentic. Authenticity means being true, even when messy. Let’s make a pact: Share real struggles, prioritize connection, and show our work-in-progress selves.

Are we chasing “curated vulnerability”? Sharing harmless “mistakes” feels inauthentic. 
Authenticity means being true, even when messy.

Let’s make a pact: Share real struggles, prioritize connection, and show our work-in-progress selves.
TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

AI boosted our content reach by 300%! 🚀 4 game-changing techniques: Data analysisContent personalizationTrend identificationAutomated posting AI transforms your approach: analyze data, understand trends, crafts personalized content. #AIContentStrategy

AI boosted our content reach by 300%! 🚀

4 game-changing techniques:

Data analysisContent personalizationTrend identificationAutomated posting
AI transforms your approach: analyze data, understand trends, crafts personalized content. #AIContentStrategy
TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Transforming CEO expertise into VC-attracting content: In 2024, we helped a CEO turn insights into content that caught venture capitalists' eyes. We focused on strategic voices, not just loud ones. Check out our top 10 tips! #ContentStrategy #ThoughtLeadership

Transforming CEO expertise into VC-attracting content: In 2024, we helped a CEO turn insights into content that caught venture capitalists' eyes. 

We focused on strategic voices, not just loud ones. Check out our top 10 tips! #ContentStrategy #ThoughtLeadership
TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

70% of digital transformations fail. Why? It's mindset, not skills. 🚀 Create trends, don't chase 💡 Adaptability > coding 🔗 Connect unseen dots 👁️ Be a visionary 🌟 Embrace the unknown 🔄 Master unlearning ♻️ RT if helpful! DM "EDGE" turn expertise into growth.

70% of digital transformations fail. Why? It's mindset, not skills.

🚀 Create trends, don't chase
💡 Adaptability > coding
🔗 Connect unseen dots
👁️ Be a visionary
🌟 Embrace the unknown
🔄 Master unlearning

♻️ RT if helpful!
DM "EDGE" turn expertise into growth.
TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Struggling with video content? Here is your AI toolkit for video domination: Host on Vidyard Create with Synthesia Edit with Descript Optimize for social with Lumen5 Add interactivity using DI-D SEO-optimize with VidIQ Distribute through Repurpose.io

Struggling with video content?
Here is your AI toolkit for video domination:

Host on Vidyard
Create with Synthesia
Edit with Descript
Optimize for social with Lumen5
Add interactivity using DI-D
SEO-optimize with VidIQ
Distribute through Repurpose.io
TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Expertise isn't about knowing everything. It's about consistent growth & meaningful engagement. The most impactful experts aren't just knowledgeable. They're problem-solvers, & innovators. What's one area in your field you're passionate about exploring further?

Expertise isn't about knowing everything. 
It's about consistent growth & meaningful engagement. 

The most impactful experts aren't just knowledgeable. They're problem-solvers, & innovators.

What's one area in your field you're passionate about exploring further?
TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Effective content doesn’t happen by accident—it requires planning & strategy. This 'Content Effectiveness' Checklist is insightful & a great way to evaluate your current approach & identify areas for improvement. Let’s make our content work smarter, not harder.

Effective content doesn’t happen by accident—it requires planning & strategy.

This 'Content Effectiveness' Checklist is insightful & a great way to evaluate your current approach & identify areas for improvement. 

Let’s make our content work smarter, not harder.
TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

It’s Not About Your Content, It’s About Your Point of View! A founder’s LinkedIn post bombed, but it wasn’t the content—it was the perspective. Key points: Share unique views. Be relatable. Use stories. Stay authentic. Build loyalty. What’s your tip?

TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

McDonald’s spent $100M on the Arch Deluxe to attract adults, but customers preferred classics like Big Macs. Lesson: Stay true to your brand identity! Marketers, know your audience and avoid the Arch Deluxe trap! Share to spread the word!

TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Co-working with AI isn’t a distant fantasy—it’s the future! Here’s how it transforms our approach: From Linear to Collaborative Interactive Playground Your Superpower Synergy Embrace it!

TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

What if you woke up to all your goals achieved? How did you get there? Success is about consistent effort. Whether you're motivated or overwhelmed, take action today! More inspiration here linkedin.com/posts/drmiroba…

TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Unlock the power of LinkedIn! It outshines CES, SXSW, and Dreamforce. Focus on value, not self-promotion. Share content Engage Offer insights Build relationships Embrace meaningful networking! Repost if you agree!

TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Many tell their story wrong in tech. To craft engaging LinkedIn posts: 1️⃣ Grab attention. 2️⃣ Use lists & stories. 3️⃣ Be authentic! 4️⃣ Format for scanners. 5️⃣ End with a strong call-to-action. What’s your biggest challenge? Share to join the 1%!

TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Tight budget? Mango’s AI models can revolutionize your campaigns! ➟ No costly shoots ➟ Affordable high-quality visuals Ready for the future? 1️⃣ Start small with AI 2️⃣ Learn image generation 3️⃣ Blend AI with real stories How do you feel about AI in advertising?

TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Spending $10K/month on lead gen with little to show for it? Stephen switched from ads to organic content and saw a 3000% reach boost in 4 months, plus contracts signed! Key lesson: Trust builds sales. Ready to be the trusted voice in your industry? #AIRevolution #ContentIsKing

TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

Newsflash: You don't need to be the smartest! Follow smart people, connect, and engage to build your knowledge network. 10 ways to be a thought leader: Listen & ask questions Encourage diverse views Promote continuous learning Curiosity fuels growth! Who inspires you?

TreDigital, CEO - Matt Dykstra (@chatwmatt) 's Twitter Profile Photo

After 25 years in the industry, I’m skeptical: Is Llama 3 the game-changer it claims to be? 💡 Enhanced capabilities? 🌍 Open-source for innovation or optics? 🔗 Competitive edge or catch-up? 🌐 Global performance? Will it meet expectations? Share your views!