People will pay you money to know what you know.

That's why you should build a course.

There are no secret hacks with paid ads.

There are just good and bad products.

No media buyer can save an ad account with their tactics if the offer sucks.

Email marketing reminds me of that girl with dorky glasses that no one paid attention to.

But then she takes them off, and you realize she's stunning.

Word of mouth is more powerful than every kind of advertising in the world, combined.

Just remember:

It's a double-edged sword.

Hot take:

Marketing and paid ads aren't enough anymore.

Your customers want to know who you are.

Building a brand is essentially scaling trust.

Lesson:

Best brands don’t sell their product, they give you a reason to follow.

How to make money online:

1. Buy tons of courses.
2. Realize very few of them are any good
3. Learn only from the good ones
4. Improve your strategy every day.
5. Never stop learning.

It's not complicated.

Now get to work.

Hot-take:

The social media algorithms are optimizing for drama.

It rewards it with more views, likes, and followers.

Don’t forget this when creating marketing strategies.

Degree will get you a job.

Skill will get you freedom.

Fuck the creator economy.

We need experts economy.

People who are excellent at what they do.

This should be our future.

The best marketing strategy for your startup, course, restuarant… (you name it) is just being consistent.

Dating advice from a 34 y/o:

Not all relationships will lead to marriage.

Some will help you discover new restaurants.

Your problem isn't bad marketing.

Your problem is that you're not making things that are worthy of people's attention.

Marketing is like dating.

Make the first move or you will never get a second date.

'What if I fail?'

But what if you win?

The SIMPLEST way to get paid online:

1. Find a burning pain
2. Create a mini course
3. Set up a landing page
4. Get emails
5. Send value emails to build trust
6. Sell your course.

Simple.

You start growing old the moment you stop learning.

'What if I fail?'

But what if you win?

The SIMPLEST way to get paid online:

1. Find a burning pain
2. Create a mini course
3. Set up a landing page
4. Get emails
5. Send value emails to build trust
6. Sell your course.

Simple.