We talked to one of our Ops keynotes Madeleine Want. In this clip she talks about finding your ideal subscribers. Looking to watch the LinkedIn Live in full? We've got you covered. 👉 bit.ly/4aQfMFu

As screen habits evolve, AMC Networks leads with a strategic pivot in response to cord-cutting and declining linear TV viewership. 🖥️ 💡 Learn more about AMC's future-proof moves: bit.ly/3w0FaJP
#connectedtv #ctv #revenuediversification

Yesterday at Sharethrough's Green Media Summit ✅ 🟢 🍃
When asked what advice they had for publishers, here is what the agency experts had to say 📝
#sustainability #greenmedia #greenmedia summit
dentsu @groupmworldwide @IPGLab Publicis Media Horizon Media

We’re at the Sharethrough Green Media Summit 🍃 #sustainabilty

🌟 Exclusive Q&A with Brian Rappaport of QuanMediaGroup 🔗 Must-read for those aiming to enhance brand visibility & connect with consumers via OOH.
Beyond the Bus Stop: Decoding the Future of DOOH Ads ▶️ bit.ly/3PYK8xH
#OutOfHomeAdvertising #AI #DOOH #OOH

🔍 'Can Targeting Truly Be ID-Free?' Dive into our Q&A with Anthony Flaccavento, GM Americas at Ogury, as we explore the shift to a post-cookie world. 🌐

📖 Read the full article: bit.ly/4akCe9X

#CookielessFuture #PrivacyFirst #cookies #data #identity #IDs

This Week's Wrapper Highlights!
1️⃣ Jounce Media's March 2024 RTB Supply Path Benchmark Report
2️⃣ Gen Z & Millennials cheer for diversity
3️⃣ ID Bridging: Legit or fraud? 🔍
4️⃣ Netflix & Facebook in hot water. Legal storm brewing? ⚖️
📚 ➡️ bit.ly/3vTygWI

We discussed compliance trends with Jamie Barnard, CEO of Compliant. 📊 He helped us unpack the hurdles that advertisers and publishers are faced with. Innovation 🔑 is central to mastering data privacy and brand security. 💼 Find the full article here 👉 bit.ly/3PLoVH9

'Data is just tech and tech should always be working in service of the business.' - Madeleine Want, VP Data Fanatics

Check her out on our LinkedIn Live right now linkedin.com/events/elevati…

In 2 hours, join us for an exclusive chat with Maddy Want! Get registered if you haven't yet. She'll dive into managing large data systems and discuss insights from her book on how various industries utilize data. Don't miss out! 🔗 Register here bit.ly/3vvVVN0

Alex Blood, VP of data and product at Goodway Group penned the perfect guide for marketers. Read 'Cookies Crumbled: An Expert Roadmap for Thriving in Marketing’s New Era' on our website - bit.ly/3xATg50
#data #privacy #buyers #marketers #identity #programmatic

Tomorrow: Dive into the future of data with Madeleine Want, VP of Data at Fanatics Betting & Gaming & co-author of Precisely: Working with Precision Systems in a World of Data. Leave with data science insights and analytics. 🎤
Join us ➡️ bit.ly/3vvVVN0 #Data

🚨 LinkedIn Live Alert 🚨

On Tuesday, April 9 at 12 PM ET, Madeleine Want, VP of Data at Fanatics Betting and Gaming, will delve into the transformative potential of aligning incentives across the ecosystem.

Register to attend here 👉 bit.ly/3vvVVN0

Despite past layoffs and recession fears, Magna and Wieser point to an upswing fueled by GDP growth, slowing inflation, and unexpected job gains.
#AdSpendGrowth #2024Forecast #BehindTheNews

bit.ly/3TJ3DeM

🌟 This week’s Wrapper Rundown:

1️⃣CMA & Pubs Uneasy About Privacy Sandbox
2️⃣ Forbes Retest SSP Integrations
3️⃣ EU Election Mandates
4️⃣ Strict AI Advertising Guidelines Garner Mixed Reactions
#Wrapper #PrivacySandbox #SSP #ElectionSecurity #AIAdvertising

bit.ly/4agG9oa

Black Media faces an uphill battle with brand safety. Louis Jones, CMO of Brand Safety Institute, cites biases in automated measures hindering diversity as an example.

How can Black media businesses overcome systematic biases?
#BrandSafety #Revolt

bit.ly/3J3tOb9

In just 5 days we are going live. Join us live on Linkedin this Tuesday, April 9th at 12:00 pm ET. 📊💡
Register to attend here 👉 bit.ly/3vvVVN0
#data #data strategy #privacy #linkedinlive