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Darlingbuds

@Darlingbuds

Comms for #Fintech, #Cybersecurity, #AI, #Telco, #Adtech, #Digital #Media, #Mobile across EMEA and Asia-Pacific. Polymath, Scribe; Scot; Whisky ❤

calendar_today28-01-2009 23:23:05

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Darlingbuds
@Darlingbuds

1 decade ago

MOFILM I'll start then. Andy - should a brand be a 'controller' or an editor when it comes to UGC advertising?

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Darlingbuds
@Darlingbuds

1 decade ago

@darlingbuds : The brands need to move from overall control of a brand to editing the thought and direction of a brand

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